How To Be Resilient From The Woman Who Bought The Company That Fired Her with Marie Cosgrove - 087

In this episode, I'm joined by Dr, Marie Cosgrove. Marie is an award-winning international speaker, author, business consultant, entrepreneur, and resilience expert. 

Marie was born into poverty, and persevered through a tumultuous upbringing and an abusive marriage while raising four children on her own and struggling to make her way in the business world. Through it all, she persevered and bought the company she was previously fired from. Now she shares what she has learned with audiences worldwide as a keynote speaker and author.

In this episode, Marie shares her incredibly inspiring life story that will leave you feeling grateful and like anything is possible. She also provides tactical advice to overcome any obstacles you encounter, use your pain as a gift to become resilient.

Inside The Episode:

• How Marie bought the company that fired her
• The F.A.T. formula for becoming more resilient
• Why you don't need your family to support you to achieve success
• How to follow your calling even when people are putting you down
• Why forgiveness is for you and not the person you're forgiving
• Tips for developing your self-confidence from scratch
• How self-esteem affects our relationships and what mistakes to avoid

Connect with Marie

• Marie's Website
• Marie's IG
• Marie’s book: Greater Fortune: Essential Lessons from the Entrepreneur Who Bought the Company That Fired Her

Want To Show Your Support?

• Leave A Review  On iTunes
• Leave A Review On Audible

Connect With Bradley

• Bradley's Instagram

Transcript

Bradley Roth: 0:34

hey everyone. Welcome back to another episode of the Not Most People podcast. This is your host, Bradley, and this is the show for those allergic to mediocrity group think and following the status quo. And before we get into today's full length guest episode, I have two or three real quick reminders for you guys. As I've said before, if you are a repeat listener or maybe you're tuned in for the first time, This show is a value exchange show. So I create the show. I don't run ads. I pour a lot of time, energy, and even money into creating this show. And the only thing that I ask from you guys is if you get value outta the episodes, if you learn something, if it makes you think a new way and if it entertains you, just like you share it with one person that you know, who you know will get value out of it as well. Cuz chances are if you enjoyed it, someone you know is like-minded and will too. So that's all I ask. And then additionally, if you could leave a review on Apple Podcasts or a rating on Spotify that really, really helps grow the show and helps people find it, who otherwise might not. And then additionally with not most people, we got a lot going on beyond the podcast. And for all of that information, be sure to check all the links and information in the show notes. But that's it for announcements. Reminders. We're gonna get right into today's episode. I have a special guest, Marie Cosgrove. Marie, welcome to the show.

Dr. Marie Cosgrove: 2:01

Hi, I'm honored to be on your show. Thank you so much for having me.

Bradley Roth: 2:04

Yeah, I'm excited. I think that I'll get into her intro in just a second, but I think this is gonna be one of those episodes that is kind of a layup for me. You know, like sometimes as a podcast host, you get guests and you're like, all right, what are we gonna talk about? And that sort of thing. But today, I feel like is gonna be like, I'm somewhat familiar with the backstory, and as a keynote speaker, they always make great guests. So, I'm really excited. But a little bit about Marie, for those of you listening, she is an award-winning international speaker, author, business consultant, entrepreneur, and resilience expert. Marie was born into poverty, persevered through a tumultuous upbringing and an abusive marriage, and raised four children on her own, while struggling to make her way in the business world. But through it all, she persevered and ended up buying the company that she was previously fired from. Now she shares what she has learned with audiences all over the world. and believes that we all have unique talents that need to be shared and that there's nothing too big to overcome. So quite the resume. But what I initially was really interested in and what people told me about was your story. They were like, you gotta have Maria on her story is incredible. And you know, I have a lot of people with powerful stories on this show, but from what I heard of yours it kind of stands out in a unique way. So could you, and again, I know you've probably done this a thousand times, I'm sure you speak about it, I heard it bits of it on podcasts, but could you share your backstory cuz it's pretty extraordinary and I know my audience would love to hear it kind of from the beginning if you can.

Dr. Marie Cosgrove: 3:41

From the beginning. Yeah, absolutely. So I was born to a mentally disabled single mom. She was in a, a car accident. She was traveling with her family to Mexico to a wedding. And on the way over there it, they had a serious car accident and her head was completely crashed. And so it was like 24 hours before anybody stopped to rent her aid. People stopped, but they stopped to loot and they stole everything. Wow. So by the time my grandparents got to the hospital, it was 24 hours later, my mom had severe bleeding in the brain and they said that there was nothing they could do. And my grandmother said, well, why don't you do surgery to stop the bleeding in the brain? and the doctor says, we can't do surgery. You don't understand. There's no one here who is qualified to do the surgery. By the time someone comes in from another hospital, she's gonna be dead. Or if she even makes it she'll die on the operating table, or she'll remain a vegetable the rest of her life. Well, my grandmother had. Like, she had so much faith that she says you're gonna bring someone in. And she insisted. And I know, like for me, like you, you meet a doctor, right? You kind of like trust what they say, right? Mm-hmm. a medical doctor. I've got a PhD, but I, you know, I meet a medical doctor, you kind of trust what they say and that's what they say. Most parents be like, what can we do? Nothing. Right? Well, my grandmother's faith was unwavering and she insisted that they bring someone, they brought someone, they did the surgery. My mom survived the surgery, but she was in a coma. And so several months passed and I detail all the details in my book. Greater Fortune, but several months passed, nothing. There's no sign of recovery. So they're gonna pull the plug and my grandma says no. Just, you know, just, just gimme some more time. And anyways, they ended up taking her to the United States while she was in a coma. They hired, they rented a V or got a van. They hired a nurse. They had to stop in Monterey, Mexico to stabilize her. But then they, they, they were able to do that. And then they got to the United States and she was in a coma for another month. And the doctor says that there was no sign of recovery. They're going to pull the plug and I was, I actually, when I wrote my book, I started doing the research on this story because I remember when I was a little girl, I found these newspaper clip clippings and it was a car on the front page of a newspaper car accident, blood everywhere. It was like horrible. And I asked my grandma about it and she just took it from me and she's was very upset. I never saw it again. So I knew there, I knew there was a newspaper article, so I did a lot of research. It took me a long time and I found the newspaper article and it says in the article that they were ready to arrest my grandfather for involuntary manslaughter. Cause they just knew she was gonna die. When they wanted to unplug her and the, the priest was there to give the last. But anyways, in the United States, they said they're gonna pull the plug. And my girl was like, just gimme one more day. And the very next day, my mom opened her eyes and she had to learn how to walk, talk, and how to do all over everything, all over again. But then while she was in recovery, she was raped. Hmm. And so that resulted in a pregnancy, and she did not want to have an abortion. She's like, no God saved my life. I'm not gonna take the life that's growing inside of me. So, the doctors are like, well, you've got, you know, you're not all, you've got brain damage, permanent brain damage. You, you can't make these types of decisions for yourself. So they asked my grandparents to sign. And my grandmother again, she had this unwavering faith and she's like, okay, well I'll help you raise this child. And the doctor's like, you're crazy. Like, no, you can't do that. First of all, this child is gonna be born, guaranteed to be born with. Mental disabilities and deformities because she's on so many different medications. Plus she had been receiving electric shock treatment. And at that time it wasn't a perfected science. It was, you know, it had horrible effects. And she was getting these treatments while she was pregnant with me and she was on all sorts of psychotic medication and antipsychotic medication and things of that nature. So they didn't know how to treat traumatic brain injury at the time, not invasively the way we do today. And I, ironically, I'm in that industry, but at that time, they. She's gonna have all these complications and we don't even know that she can carry this baby two term. And so you don't wanna bring in a child into this world that's gonna be born, you know, like this. Mm-hmm. And my grandmother says, no, it's, I don't care how the child's born, I'll take care of it. And they say, you don't understand the cost of taking care of a child with all kinds of health conditions. And on top of that, having a child out of wedlock, born into poverty, she doesn't even have a dad. The shame of bringing a child into this world out of rape. And at that time, that was like a really shameful thing to bring in a child, you know, out of wedlock. So, right, my grandmother, she didn't care. She says, ah, help, because she saw my mom was really distraught and she didn't, she was not gonna let anyone touch her and get rid of the baby. So my mom's, my grandmother supported her decision, and that's why I am here. But, I didn't see it as a miracle because the first five years of my life, I was raised by my mother who had developed schizophrenia because of the medication she was on. She had this permanent brain damage. So every time they changed the medication to try to help her, things would get worse. So she did not have a moral compass and I didn't understand it as a kid. So I went through all sorts of sexual abuse. I went through physical abuse, I went through emotional abuse things that no kid should ever go through, and it really impacted me. And I remember when I was like five years old, my grandmother picked me up or the, well, I went to go live with my grandmother, but the police actually drove me from my mother's. To my grandmother's house cause my mom had locked me alone and I had locked myself out of the house. So I went to go live with my grandmother, but there were many times before that then my grandma would have to pick me up because I would call her and she'd go pick me up. But this time I locked myself out and that's the last time I lived with my mom. I was in kindergarten because I remember, I still remember the kindergarten class I was at. It was a different city. And then I had to re-enroll with my grandmother at the school near her house. But I would still stay with my mom on weekends. And you know, there were times where I'd had to stay with her or she would really go off the deep end and go fight for me. And my grandma didn't put up the fight. They just like let her take me. So I'd be gone for long periods of time away from my grandmother and I when I was a teenager, I developed. a lot of hatred and anger, resentment, bitterness. I was angry at my grandmother for letting me stay at my mom's. I was, I was like, I wouldn't let my own kids stay there. Why did you do that? And anger at my mom, because I saw that she was able to like live a life but her, I thought it was more of the moral decisions that she made. I didn't really understand traumatic brain injury. I didn't understand the brain, I didn't understand all the things that she went through. So I kind of have a lot, had a lot of hate towards her, and it made me a very angry and ungrateful child. And so, it took me a while to realize that my grandmother, you know, how fought how hard she fought for me to be here mm-hmm. and to realize that it really was a miracle that I came into this world without having any physical disabilities or mental disabilities. Although some people might question that But so, I ended up, you know, when you have low self-esteem I've done a lot of research on this. Generally you end up in toxic relationships. That's what happened to me. I ended up in a toxic relationship, but in business I was hugely successful. I able to rise to the top at a Fortune 50 company. I didn't have a degree at the time, and I was hired to manage a marketing department, and I was, it was a 600 million marketing budget that I was managing. So I did very, very well for myself in business, but I think that I had the wrong idea of what it meant to have purpose and to have value. So at work, I got my value from all this praise, oh, you're doing so well. So I strive to do more, to do better, to be more successful. And I lost it all when I came home one day to see that my kids had been abused in, in unimaginable ways, and mm-hmm. it hurt, it broke my heart. I left, I left that job. Had I left my house, I left my home, I left, you know, my car, everything that I had I, I lost it all. And I was just, I just wanna make sure that my kids were protected. So I had nowhere to go. I, I was I went to an aunt and uncle's home and they didn't have room for me, so they don't, they said you sleep on the living room floor. So that's where I stayed living room floor with me. The time I had my three kids and a toddler a baby. You know, I had just had a baby, so it was the four of us, and I determined that I would never go back and I would never allow anyone to harm my kids. So, I decided at that time that I wasn't going to allow anyone to have any influence over me on relat. because up to that point, I didn't have enough confidence in myself, in my personal life or I would allow other people to tell me, Hey, this is what you should do. Or, you know, in my relationships and even church members were telling me, you need to forgive. I'm like, Uhuh, you know, the Bible says, you know, if anyone hurts any of these little ones, it's better for him to hang a millstone around his neck. So I'm very passionate about domestic violence because I hear so many people say, well, it's their fault. They keep pulling back. Cause that was me. I kept going back, I kept going back. And the thing that people don't realize is that domestic violence, the, the, the partner, cuz it can be a woman that's mm-hmm. violent, the partner can be extremely nice. They're not always mean. They're not mean 24 7. In fact, they're so nice. They give you the world and they're just like, mm-hmm. So, so kind that you just melt and you're like, okay, I forgive you, and we're supposed to forgive. Right? Right. And you hope that it won't happen again. And then things will be great for three months, six months, you know, and then boom, it happens again. And that was me. I was in this cycle and I kept wanting things to be better. And I kept, you know, it was, it was like, it was my vision of what I wanted it to be, but it wasn't reality. And so a lot of times in relationships, that's what we do. We're like, this is what I want. This is what I visualize. But the other person has free will and the other person, it's up to them. It's not up to you how they choose to be. So you have a choice. You know, I always say, you know, there's no such thing. There's no such thing as losers in life. There's only choosers. You know, you choose how you want to be, and that's how. If that person, that time, I didn't understand that. So, but at that time when my kids were hurt, I was like, no one's gonna touch them again. Yeah. I'm not going back. I don't care what anybody says. I'm not going back. And I had a lot of pressure from a lot of people to forgive and to go back and I said, mm-hmm. you know, even at this, at this point, I was like, even if I had a letter from the president saying this guy was healed, I'm glad, I'm glad you're healed, but I'm not taking that risk. It's not worth it. Mm-hmm. it's not worth taking that risk for this to happen to my kids again. You know? So, yeah, that's what I chose to do and I laughed and so the only way I thought that I could make it in the world is if I got a job in sales so I can make my own, my own commissions. And I thought, if I make my own commissions, I can take care of my kids, get myself out of the situation I'm in. So I I applied everywhere and nobody wanted to gimme a job because I didn't have experience in sales. And I kept saying, but if I can sell the board of directors how to spend their 600 million in marketing, I can sell this little widget that you have, but nobody would gimme an opportunity. And finally I got an opportunity, and when I met the president of that organization, he's like, you're not gonna make it in this industry because it's a man's world. And it was in the medical device industry for capital equipment. So it is still pretty much a man's world in the capital equipment industry, not so much so like pharmaceutical and all that. It's, it's primarily females, I would say. Mm-hmm. But when it comes to capital equipment, it's primarily male dominated. And I remember the VP of marketing said, You're just not gonna make it. You know, I take the doctors out to the strip club, are you gonna go to the strip club? I take them fishing and hunting. I don't think you're gonna go fishing and hunting. And I had this confidence and this belief in myself and this point that I'm going to make it. And I said, Hey, just gimme 30 days straight commission. You have nothing to lose. And I quickly became the number one national sales representative in the organization. Wow. And but I still had you know, my, my personal life was still not where it should be. I still had this idea that value comes from how successful you are in business. If I make mm-hmm. a million. I can prove to my family, yes, I'm worth it because I had family members that supported me, but I had family members that did not support me. I had family members who would tell me, you are not really part of the family. We don't even know who your dad is. You're just a bastard child. And made me feel like I was a part of the family. In fact, I remember Christmas scatterings, my mom and I would be by ourselves. We wouldn't get invited to sit at the table. We were kind of, ostracized because of her mental illness. They weren't embarrassed about it. We wouldn't get invited to weddings. We wouldn't get invited to big family events where my mom could cause embarrassment or I could embarrass the family because, well, who's her mom? Oh, she's her dot oh, you know, it was just an embarrassment. So they'd rather just leave us out. And so I felt, man, if I just make a million dollars, I can prove to everybody. See I'm worth it. And so I remember and this is more a subconscious thing. Mm-hmm. But I recognize it now because I remember feeling like I can't wait to buy, you know, so and so a house. I can't wait to buy, you know, a family member that needs a car, be able to just go buy them a car. I can't wait to do these things for my family to prove that I'm, that I have value, that I have work. Mm-hmm. And so anyway, I grew this there's a lot of more, more details that's in my foot, I'm sure. But eventually I ended up getting fired because I made too much money in commissions. And then I had to start another company and I started another company from scratch. I got F D a clearance and I grew it to, and I scaled it to the point where I was able to buy the company that fired me. Wow. So the, and I had already made, I remember I, when I made it was more than it, it was like millions of dollars. I was making so much money. Mm. And I didn't feel fulfilled. I didn't feel like, wow, I have value, I have purpose. Now, I still felt like, okay, well, I, I still felt insignificant, right Then I felt like, you know, that, and I didn't know the imposter syndrome was a thing. I had no idea and I had that, and I thought I was the only one in the world experiencing it. I'm like, I don't belong here. Because I, you know, this is wrong with me. You know, I don't have a dad. I'm a product of rape. My mom's mentally disabled. I've gone through this and this, and this and this, and I, at that point, I hadn't shared what I shared with you. Hadn't shared it with anybody. My best friend didn't know. I would just, you know, hope that nobody ever found out my backstory. because I was too ashamed of it myself. Because I remember growing up family members telling me, you don't share this story. You know, I had a aunt and uncle who would say, you just say we're your parents. So I would just say to the outside world, these are my parents. This is my mom and my dad, which they weren't my mom and my dad. And then when my best friend found out, she was crying, and she goes, I can't believe you never told me. And I said, I was too ashamed to tell you, but at that point, I hadn't gotten there yet. And so people would ask me, how'd you buy the company that fired you? You should share that. You should speak. And I had a dream. And in my dream, God said, this isn't your story. This is your story. And it was my backstory that I just shared with you. Mm-hmm. And I remember calling an aunt and I said, I've gotta share this story. And she goes, no, you're not. I said, yes I am. She goes, no, you're not. And I said, yes, I am. And she says, oh hell no, you're not. And to this day, that aunt does not talk to me because what I shared with you today, because I'm bringing shame upon the family for sharing. That, that I feel there's an acronym that I use. It's called fat. I believe that to be resilient, you need to be fat and fat STA stands for faith. You've gotta have faith, you gotta believe even when things are at. You're, you're, you're at your darkest moment. Like my grandma, you know, they had lost everything, stole everything. You know, they her daughter here is about to die. And then her daughter who she, I hear beautiful stories about her. My mom, she was very social. She would have parties, she would have gatherings. She was very, very smart. And through sharing my story, I was able to meet some of her classmates from before her car accident, cuz my mom was in college at the time of the accident. And they reached out to me on social media, Hey, I knew your mom. She was my best friend. Here's some pictures. So people were, are sending me pictures of my mom that I've never seen with her and her friends. And so I got to learn from them how she was. So, they say she was beautiful. She was homecoming queen. She was very, very smart. Just very charismatic people, loved her. She was very, I'm very short and barely fine, feet tall. She was very, very tall. Hmm. And so, she was just very beautiful. So for a mother, you know, for this to happen to your child, it, it was a lot. And so I learned about faith through my grandmother. I went back and embraced and, you know, all this bitterness, all, everything that I, I. All these feelings that I had went away and I was able to forgive myself for feeling that way and forgive my grandparents. And I felt ashamed for having felt bitter and angry towards them. But faith is a, is a huge thing. You have to have faith. And sometimes when you don't believe in yourself, you have to borrow somebody else's belief in you. And we tend to believe the lies. Like I have family members that have loved me, supported me, tell me I have value, but somehow I believe the other family members that were mean to me, that were cruel to me. And that's what I gravitated towards. You have to have belief in, you know, the people who support you. And then the other one is A, you have to be adaptable. So that's what I had to do. When I was fired, I became adaptable. I started another company and I grew that and I was able to buy the company that fired me. And then the other, the last one is T for truth, because at that point I hadn't embraced my truth yet. I haven't shared that story. Like when I had that dream where God says, this is your story, not this one. This is what you gotta share. And I told my aunt, it's not about me, it's not about my mom. It's not even about you. It's about the power of God. It's about what's possible in the impossible. It's about seeing the advantage in adversity. That's what it's about. It's not about, I mean, probably nobody even cares about the story, but we can use that story so people can see, hey, are you going through adversity? What adversity are you going through? We'll see the advantage. There's always an advantage And adversity always. And in, in my case, I hadn't seen that and now I do. And it was by embracing my truth and saying, yeah, this is my truth. Yes, I am a product of rape. Yes, my mom was mentally disabled. Yes, this is how I was raised. I went through sexual abuse, I went through physical abuse. These are things that I was gonna take to my grave that no one would ever know. And in the corporate world, I just wanted to be known as, oh, this successful person that, you know, I started this medical device company and we've got f d A clearances and we've got patents. And that's what I wanted the world to see. And it wasn't until I embraced my truth when I realized that it's not about. Money. And even though the title of my book, it's called Greater Fortune, essential Lessons from the Entrepreneur Who Bought the Company That Fired Her, the Greater Fortune is not in money. Right? And sometimes it's, when you're younger, it's hard to see that because, I don't know, when you're young, you just think you're gonna live forever, and then you get my age and you realize, oh crap, I don't have much longer to live. I better make an impact, right? Mm-hmm. But it's not all about money because when you die, you can't take it with you. You right. Actually, you can't take anything. Even the clothes I'm wearing, I am not taking them with me. Someone else is going to. take them or they'll get destroyed or whatever, right? But when you die, you take nothing with you. And so you realize that every person has value, every person matters, every person has a purpose. And we may not see that at the time. I know I didn't see it. For me, I didn't see a purpose. For me, I just thought, you know, like everybody else thought, I'm just gonna be a burden on society. And for me, being successful in business helped me. I felt like I'm not a burden on society. C, I'm successful. See, I have value, but nobody cares. Nobody cares if you're successful. They, because what everybody else wants is they want to be, you know, what's in it for me? That's how people think. And so now I'm more passionate about. Helping people realize their potential. Because if you do realize that, and I'm not saying there's anything wrong with making money and being successful, I want everybody to be successful in business. That's why I do business consulting. I want everybody to be successful in business, but for the right reason. Because when you're successful in business, you're creating jobs. And when you create jobs, you're helping the community. You're helping the economy. And so businesses help our economy. They help support families. They help put food on the table. So that's why I believe it's important to be successful in business. If that's your route, that's awesome, but maybe that's not your route. Maybe your route is not to own your own business. Maybe you're happy where you are. You can't see yourself taking those types of risks, you know? But you can still make an impact where you are. The person that made the biggest impact in my life was a school counselor. And that counselor just changed my life in an incredible way. And and it, faith for me has made a big difference in my life. And if it hadn't been for that school counselor that would help me see my value that my value comes from God, not from myself or what I do, I'm not my own God. I realized that, that I did matter. And so it, it didn't happen overnight. It took years, it took time, but. It started that it planted that little seed in me where it helped me grow my faith to where I have my faith today. So it didn't plant that seed. And so you never know the impact you're going to make. But like another person that made a huge impact in my life was Dr. Martin. He is an amazing friend that I've had for over 15 years. But I remember when I got fired, I was crying in his office and I said, I don't know what I'm gonna do. And I was just sobbing, thrown with myself a pity party. And he's like, this is the best day of your life. And I'm like, well, what's wrong with you? How am I gonna support my family and I'm gonna pay my medical bills? And I didn't see in myself what he saw in me. And so with his encouragement, I was able to start my own company. So you can make an influence wherever, wherever you are. And the reason I share my story is now, and I'm not ashamed of it, and maybe some people may feel shame for me because I remember I spoke at an event and there was like 5,000 people and this man came, came up to me and he goes, I can't believe you shared that. And goes, lady, you've got some balls, And you know, but I think it's important because I've had people come up to me, I had, I remember this lady, she just held me so tight and she was crying and she says, today you released 35 years of shame. And she says, because I too was raised by my grandmother, she says, my mom was my sister, and we lied about it. And I found out later, and I, I've been carrying all this shame and nobody knows, it's still a secret in our family. Her grandmother is the mother, but she found out that it was really her sister that was her mother. So it just created all of this turmoil within, within her. And she, she just released it. And she says, you know, I'm, you know, I'm thankful that you shared that. So I believe that it's so important for us to embrace our truth, because a lot of times when you don't embrace your truth, you create a facade. You know, you create this image of who you are, but it's not really who you are. Mm-hmm. And it actually creates more tur turmoil inside. Right. And you see it even in business. So even in business, I see business owners, I know business owners that are hugely successful in business, but they're miserable at home. They're miserable with their personal relationships. Mm-hmm. or they have high turnover, and it's because they, there's something within them that they haven't embraced. They're trying to cover something up, they're trying to hide something, and it's not healthy. It's actually very toxic. And so that's why I believe being fat is so important to become resilient. And that's faith, adaptability and embracing your truth.

Bradley Roth: 30:43

Wow. Well thank you for sharing all that. There's like, there's so much to unpack there. I have probably a dozen different questions, but from all of that, like what stood out to me initially was, your grandma. Sounds like she was a very powerful person. Very strong. And you know, and, and I was wondering, cuz I'd imagine that growing up how you did with your mom who was, you know, had a lot of things to deal with and you in turn had a lot to deal with and this lack of self-confidence that you talked about, if there was that one person or a couple people that helped instill that in you, because I was like, okay, so you, you struggled growing up, I don't know, like you were kind of ostracized from your family for something that was totally out of your control and then you were driven in business still. It sounds like you still had kind of this like, belief in yourself or something changed where you went from dealing with these things growing up or maybe, maybe the lack of self-esteem. hurt you in relationships, but also drove you when it came to your career in business. Is that kind of like what you felt? Is that, was that the driving force and do you feel like that's why you got to that point and then you turned around and you're like, this didn't bring me what I thought it would, if that makes sense. Well, I,

Dr. Marie Cosgrove: 32:08

yes. Yes. I think it's a combination of things. Mm-hmm. because my grandmother had a beauty salon. She had several beauty salons throughout town. Ok. And my grandfather had a barbershop right next door. So I spent a lot of summers there. And also after school, I would go to my grandma salon. So I saw her the way she treated the customers. I saw the one lily, my grandfather treated the customers. For example, every kid that got a haircut got a free comic. And so that's how I learned about Batman and Robin and, you know, hot stuff. There was a cartoon called that Blondie and the Arches and all these cartoons. Yeah, I mean, comic books that I would read. And sometimes if I really liked it, I would hide it because I didn't want another kid to get it. Yeah. But my grandfather gave a comic book to every kid that came in that got a hair haircut, and he was always so busy. My grandmother was always so busy. In the morning when we get there to open up, there was already a long line of people waiting to get into her salon and she had five employees at each salon. They each had their stations, I remember. And I would help her sweep up afterwards, I would help her answer the phone. I was like, really goofy. I say goofy things. Sometimes I'd get in trouble, but I, I'd help her organize like, Tit bottles, you know, for hair tinting and things like that, of that nature. And she also was the same way. She was always giving. So I saw her I picked up a lot from her because every person that came in, they would get a gift. And it wasn't a cheap gift. It was like, you know, expensive hand cream or hair conditioner or something of that nature. She always had food for her customer. She always had coffee and cookies and all kinds of stuff. And they became like her family. In fact, when I was a little girl, I thought all the old ladies that came in, I thought they were my grandma. I'm like, if you're an old lady, you're my grandma. I called all of them Grandma and they were like family to me. And so I think I developed a sense of that, just not consciously, but I just like absorbed that into me. And I saw my grandma, you know, she was very driven, you know, wake up early and go to work and, you know, I saw all the hard work that she poured into her business, you know, and then also, I think with the, with that's on the business side, but also she would go, I think my sale, my lessons in sales came from a flea market, believe or not because my grandmother would go to the flea market every Sunday cuz she loved antiques. So she collected all these antiques, everything from antique jewelry from Tiffany. So she'd look to see who made like costume jewelry meat coats that still had the tags on from like 1920 or something crazy, like, I don't know where she, she would just source all this stuff and a antique dishes and things like that. And then she'd, she'd go, she'd collect so much she had to sell it. So then she had an air sheet sell it, and she put me in. and she'd gimme a hundred bucks for the day for, you know, a 10 year old kid. A hundred dollars is a lot of money for the day, for sure. At that time period. And she would teach me like, here, everything's priced out. Don't go below this price, and this is how you negotiate. You know, I, I priced this a little bit higher to give you wiggle room so you can negotiate. Mm-hmm. And so I'm just a 10 year old kid. It's like, no, my grandma said this is the lowest. But if you wanna talk to her, You know, she'll be here in an hour or whatever. Right. Well she went shopping and that's what she would do. She'd go shop and collect more stuff cuz she loved it, but then she'd have to sell it cause she had so much Yeah. And so I learned sales from her because she's like, if you make these sales without having to wait for me to get back, I'm gonna give you more money out. And so like sometimes I walk all with, if she made a thousand dollars, she'd gimme 200 of it, for example. So I really worked hard to close sales while she was gone and I'm just like a little kid, you know? Mm-hmm. and doing this. So I would do that every Sunday. And I developed my sales skills there and never really thought about it. And so like I started writing my book, I'm like, man, all these sales techniques I learned from my grandmother. Ah-huh. And I, you know, I learned you know, just so much from her. And then from having value, I think it was that school counselor, because, you know, for me, I was always ashamed that I didn't have a father. My birth certificate is actually blank with his father. Mm-hmm. there's nothing there. So that's my mother's name, father, nothing. Wow. And I was always ashamed about that. And I had gone through sexual abuse and it was very painful and I didn't know how to deal with it. And I was crying. I was depressed. I didn't know why I was crying. Well, I was crying because of that, but I didn't connect the dots. Mm-hmm. Cause a month had happened and I was just so depressed. I couldn't hold it in anymore. And the principal didn't know what's wrong with me. A counselor didn't know what's wrong with me. They called in an outside counselor. The outside counselor comes in and she couldn't get anything out. Me. The school bell rings, everybody's gone. And she's still waiting. And then she finally gets it out of me, what happened to me. And she says, well, you know what happened to you? Jesus Christ felt it on the cross. everything you went through, he felt it on his shoulders and the entire world. And he is your father and he died on the cross so that you, he can be your father if you accept him, and he'll forgive you for anything that's E you've ever done and the entire world. And I just sobbed because the pain I felt inside was so much, I just couldn't imagine that anybody else could feel the pain that I was feeling. And I just like sobbed, like thinking there's a God who did that for me. She says, yeah, he rose on the third day. He's alive today and he is your royalty. Do you accept him? And I said, yes. And I was like, wow. I don't, sorry, I don't have a father here, but I have a father in heaven and I, I don't know, your audience may not be, you know, they're like, have no faith at all or, or anything. But this was my experience. Mm-hmm. And so my experience was, I couldn't believe this. I'm like, th this is incredible. And I was just so, filled with peace. Like, wow. A God cared enough for every single one of us in on this planet. You know, every single one of us cared enough to die on that cross to carry all of our burdens if we laid a Amen feet. And it helped. I didn't understand at the time though, that we all have free will, and because we all have free will. God loves you so much. He doesn't even wanna force his will on you. Of course his will is the best for you. And you know, there's consequences when, you know, if you get drunk, I mean, and you get in behind a wheel. You might have a car accident and kill yourself or kill somebody. There's consequences to what your actions. But you have the freedom. You have total freedom to live life the way you want to. And I started studying the Bible. And then at that time I was saying world history and everything lined up, all the prophecies lined up with the Bibles. I was like, oh my goodness. And so that's where my self-confidence started to grow and started to develop. But. It still wasn't where it needed to be. So it, for me, when I embraced my faith in Christianity as a Christian, it wasn't like the clouds opened up and woo, and everything's perfect and your life is perfect. It wasn't that way for me. I know I hear a lot of stories and testimonials. That's the way it was for them. For me, it was a process, and I'm still going through that process, and I don't think I'll ever complete it because I'm so hardheaded until the day I die. you know, we, we all are imperfect. We all make mistakes, but it gets better and better and better. But it is my faith when I am down in the dumps, when something does go wrong, when someone makes some stupid decision that impacts my life, I turn to God. I'm like, you know what? I'll leave it at your hands. You know, I forgive them, you know, doesn't mean I have to have them. A part of my life doesn't mean that. I have to invite them in my home. I can forgive them, meaning I don't embrace any bitterness. I don't have any hatred towards them. I left it at God's feet and let him deal with it, and I can go on with my life. But that faith has really helped me so much in incredible ways, and I just can't imagine what my life would be without that. Hmm.

Bradley Roth: 40:45

Yeah. I wanna talk about that a little more, the letting go, because I think it's something that so many people struggle with, right? You're like, oh, I use my faith and I let it go. And it almost sounds nonchalant, but I've Sure you've done a ton of deep work with that. And I just happened to be reading a book, maybe you're familiar with it, called The Untethered Soul, which is,

Dr. Marie Cosgrove: 41:05

oh, I haven't, I mean, I'm gonna write it down. Oh yeah. Untethered Soul. Okay.

Bradley Roth: 41:09

Yeah. I just started reading it myself because it was, you know, recommended I. It's one of those books that you saw popping up so many times and I'm like, all right. Like, I think it's, I need to read it. And that's essentially what it talks about is being able to release these emotions, right? Because we, you know, I, I was growing up like, not to get into it, but I always just buried things, you know what I mean? Like internally, mentally, emotionally. And then those things, when you bury'em, they're not able to like go away, right? You're not releasing them. And so they're kind of stored and then there's things triggers that bring certain thoughts and emotions up, right? And that goes for both very emotionally positive and very emotionally negative things. And so I'm sure you know, you have more experience in it than a lot of people in terms of things that you've needed to kind of let go and deal with. And so do you have any kind of, I dunno if I'd say tactical, but ways for people to get better at like, You know, releasing these things that maybe they've been holding onto for years or decades that are weighing them down or, you know, causing emotions that they can't handle. Like for me, I found that for so many years, it was fine. I, you know, just shut these things away. But then, you know, over the past year or two, there were different things that came up that would, I was like, man, why are, why are all these things coming to the surface? You know? And it was almost like kind of an over, like, you can, you can shove things away for so long, but eventually they kind of overflow and start to come out kind of regardless. So do you have some advice on that, on how to do that? Sure,

Dr. Marie Cosgrove: 42:47

definitely. And I, I know what that feels like because when you let things go, it doesn't mean the emotions go away. You can still feel pain. Mm-hmm. and it's okay to feel pain and, and it's okay to feel, you know, even if you've done something wrong, to feel guilt that once you feel it, the reason you feel guilt is to recognize, hey, I need a change of this, right? Mm-hmm. but then you let it go. It's not healthy to hold onto it forever. right? So one of the things that I've learned to do is, okay, where am I right now? You know, if I experienced this traumatic, painful experience from a long time ago, and maybe it's a song that re because that happened to me, sometimes a song from the seventies will remind me of a situation with my mom. And it's like I, you know, maybe about like 11 years ago I remember it as a restaurant and this song played and my mom had played it at a party. I've never shared this on a podcast. Hmm. She was having an orgy. I'm a little kid and I'm there and this song's playing. So I'm at this restaurant and the song plays and I start crying and I'm bawling and. My family's like, what is wrong with you? Why are you crying? I don't know why I'm crying. I don't know why I'm crying. I get into the car and I just can't stop bawling. I get home. And then I realized it was a song. That song triggered it because that song was playing at that party where my mom was doing these things, and I'm just a little kid. And I hated that experience. I hated it. I like, oh, I, it was just awful. Yeah. You know? And I carried that within me, like growing up. Nobody knew that I had experienced that. I didn't want anybody to know that I had experienced that. but I've learned to like, okay, I'm, I'm here. I'm okay. I'm not in that situation. Yeah, this situation happened, but this is why I am, I'm okay now. I'm safe, I'm healthy, I'm okay. I can let it go. And you have to re remember that because if you take yourself back to that memory and you stay there, you may, you're gonna keep in that build depress mode. Yeah. And it builds and builds and builds and it's very hard to get outta. And I'm like, then I start gratitude. And I know you and I have heard this multiple times, probably even from some of your guests. You know what? I'm grateful that I'm not there anymore. Now. I'm so grateful that, well, for me, it's, I'm so grateful God took me out of that situation and I've survived it. Look, look where I'm now. I'm here. I'm happy. I'm healthy. I'm in a safe space. And so that's the first step. And if you're not in a safe space, call 9 1 1. Mm-hmm. get yourself some help if you need to. And it's okay to seek counseling. It's okay to get a therapist. I know. And it's especially now, oh, we wanna be strong. I'm strong. And it's a sh it might be a sign of weakness to go get therapy. No, it's not. It's okay to go talk to someone and maybe you're not comfortable speaking to a counselor. Speak to a life coach. Speak to a mentor. I, I know I mentor several people. I am a life co. I'm certified life coach as well, so I mentor people as well. So if you need to speak to someone, reach out to someone that can help you. Then the next thing is get a piece of paper. Write down the things you are good at. What are at least five things? In my book, I say write out 10 things because I know you can. Right. What are things that you are good, good at? and then write down also, because that helps you develop your confidence. Mm-hmm. it helps you develop like, you know what I'm, and we tend to love this comparison game. Oh, this person has a number one podcast. Or I wanna have the number one podcast. No, no. What are you good at? Focus what you're good at. You're good at cars. Okay, you wanna do a podcast, focus on doing a podcast on cars. Cause that's what you're good at. Or you're good at, you know, baking pies, I don't know. Then focus on that. You could start a business doing that. You know, there's so many things. Or maybe you have ideas or mm-hmm. you know, you have an idea for something you know, great that no one's invented yet. Write these things down and then that's gonna help you tremendously on building your confidence. And then to, to, and that's important to let letting go because a lot of times we retain things because we don't have that confidence and. then we feel sorry for ourselves and we feel less than. And so an important part of letting go is having that self-confidence in yourself. Mm-hmm. that is so important. And then also, what are things that you've gone through? Like at the time, we've all, I don't care how old you are, you've gone through something. Mm-hmm. you know, I remember my kid this four years old. Oh, it's the worst day of my life. Like, you're four years old. come on, Yeah. But there's things you've gone through. What are some of the things you've gone through and how you've overcome? And then you can see like, oh wow, I've, this is nothing I can, I can get through this. I can let this go because mm-hmm. I was able to overcome this and this and this and this. So when you realize, wow, where God's taking you, you know, I, for me, it's where God's taken me because that's the God I serve. And I'm like, oh, he's taking me through this and that. But even if you don't have the same faith I have. Hey, you're here today. You've gone through some things and you've overcome these things and you will overcome again. So yeah, that's what, that's important. So write down on list of things that you're good at, write down a list of things that you've overcome where you are now. And just remember, Hey, I'm safe now. I'm okay. Look where I am now. And then be thankful. What are these things that I've over, you know, that I have today? You know, and for me, I actually used this when I left and it was just me and my kids and we had nothing. And we're living on the living room floor of my aunt's house, and my kids have gone through tra post p t s, post-traumatic stress syndrome. And so they were crying at night because of what they experienced. And I was going through counseling, taking them through counseling, and I just kept telling myself, you know what? I am so thankful we're not getting beat anymore. I'm so thankful we're safe now. I'm so thankful that we're okay. And many people will look at the situation and say, you know what? I'm. Broke. I had, I don't have a car, I don't have a house. Oh, I, you know, I'm homeless with my kids and we've gone through all this and whoa is me. Right? And I understand that. But there's still something if you, if your heart is beating and you have a brain, you should be even thankful for that, that you're alive today. So there is something to be thankful for. And that's what I was thankful for. I'm like, I'm thankful we're alive today. You know what, my kids, they're healthy. Okay. Yeah. They're going through some things that we're gonna get through this. And so I just, and I am, I would teach that to my kids. And my kids are like, what are we thankful for today? What are we thankful for today? And so that made their life a little bit easier and their transition a little bit. Now, I wasn't gonna say it was totally easy cuz I won't never forget and my son's gonna kill me if he ever hears this one of them. So I have a son, he's 24. He's in the Army. He's stationed in Washington State. And I remember he, when I finally got us our own home, it wasn't as big as the house I had when it had this executive, you know, job at a fortune you know, big Fortune 50 company. But it was a nice home. it was a very nice home, was a nice neighborhood. So he told the teacher, we're so poor We live in a shack. The teacher calls me, has a conference. It's, where do you live? I'm like, I live across the street, the neighborhood across the street. He goes, you're my neighbor. We live in a nice neighborhood. He called my son in. What's wrong with you? Complain. This is like a very nice neighborhood. And so it, it's just hilarious because you know some people's perspective of what it is to, you know, to have some, you know, to be thankful, right? You don't realize it. So I want you to realize, you know, even if you know you don't have your own home, you have a roof over your head, you know? Mm-hmm. even if you are not at the place where you wanna be, you are alive. There's potential, there's possibility. Look at me, I had no home, no car. I saw the possibility. I got myself out of this situation and got myself into a home, got myself into the point to the point where I could buy myself my own car, cash without having to take out a loan. So it's possible for you. If it was possible for me, it's possible for you. And so just be thankful of those things because many people have that mindset like my son had at that time, like mm-hmm. we're so poor. Like, no, you're not You have a nice, nice house. It's not imagine, but it's a nice house, you know? Right. At that time, and he was, he was in kindergarten at that time, I think, and it was hilarious. So

Bradley Roth: 52:00

Yeah. So to me it sounds like, in other words, to summarize everything that you just said, it all has to do with shifting your focus. Yes. Shifting your focus. Mm-hmm. Yeah. And like, this is something that Tony Robbins talks about all the time, right? Changing your state by what you focus on is the main thing. Mm-hmm. whatever you focus on, you're feeding. Right. Where mm-hmm. focus goes, energy flows. So yes, it's, when we get into these habits or these cycles of focusing on the lack or what we're struggling with, that, those problems, they just get bigger and bigger. We hold onto'em. We keep feeding that pattern. Right. And so these things are designed to shift from like, you know, not giving more energy to these things that we need to let go of, but focusing on these other, these positives so that we can then not feed the negative. Right. In a sense. Right. Exactly. You focus on what you're grateful for. You don. focus on what you're lacking, right? Or you focus on what you're good at. You don't focus on what you're bad at. So those are just, yeah, great exercises, but remember it all like, just to make it really simple, it's about shifting your focus, so mm-hmm. and that's something that's oftentimes easier said than done, but I'm curious, you know, you're a resilience coach, obviously you've had you you've had to be very resilient throughout your life. Were there times, cuz like when I hear the story I'm like, well, you just kept going. You kept like pushing, you kept, were there a lot of, I'm sure there were, but did you ever really fully consider like throwing in the towel, giving up hope? Or did you always have like kind of a spark of hope or like, I'm not giving up, I'm gonna make it.

Dr. Marie Cosgrove: 53:40

To you. There were times, I think more when I was a, when I was younger, where, when I was still a kid that I, I just wanted to give up on life and my life. I wish I didn't exist. I wish I would, I wish I wasn't here. I felt like I was a mistake. Everybody told me I was a mistake. I'm like, yeah, I am proof that I'm a mistake because I don't even know who my dad is. I shouldn't be here. And so those were times where I really wanted to throw in the towel, I'm sorry, the towel. But as an adult, not really so much. So, and I think probably because as an adult, I had my children, you know, I had my first child at the age of 21, my second at 22, then, you know, 23. And, and I had four children by the time I'm 27. And I'm a single mom by the time I'm 27 years old and I have four kids that I have to take care of. Dad lost parental rights and I have to support them. So because I've had a family, my focus has sort of more shifted towards them. Mm-hmm. Where. I wouldn't dare even thinking of ending my life because I would think, oh my goodness, the impact on my kids, right? I don't think that's ever crossed my mind. I'm just like, we'll make it, we'll make it one way or another, you know, we're gonna get through this. And it's helped me to encourage my own kids when they have, you know, my daughter, she's an entrepreneur, so I remember when she started her own business it was a scary thing because, you know, she invested on this money and, you know, she, you know, hiring employees and things of that nature. But me encouraging her helper now she's usually successful and she's doing very, very well. And she just test texted me cuz she just started her business about not just 2022, the first part of 2022. And she's like, I've had the best year ever, you know, the best month ever. And, you know, just all sharing her successes, but it's helped me to. you know, stay positive by encouraging them. And I, I don't know, kids are a blessing because maybe if I didn't have kids I might have like thrown in the towel, you know? Mm-hmm. a time or two. I'd want to, but I think because of my kids that's kept me going. It's given me purpose and just pouring into them, it just, you know, I guess it, it heals me as well.

Bradley Roth: 55:58

Mm-hmm. Yeah. That's a, a beautiful lesson to have something outside of yourself to keep you in the game. That's, that's a theme that has come up over and over with guests of this, of this show. But I'm sure people wanna know more. And I know, you know, your book talks more about this, but buying the company that fired you, like was there, was there like a hit a bit of like. Vengeance in your motivation to do that? Like, was that kind of like an ultimate, like sticking it to em almost in a sense when you came back to that?

Dr. Marie Cosgrove: 56:35

Actually, no. No, no. I know a lot of people ask me that and they're like, did you fire everybody? And I'm like, no, actually. Well, it was very, it was never even my thought process. I'm gonna go back and buy the company that fired me. It was never, you know, a thought. Mm-hmm. I was fine. I had gotten myself back to where I needed to be and they had noticed that, so they contacted me and said, Hey, do you wanna invest in the company? And I said, well, let me do evaluation. And so I went back, did the valuation. This is where it was so important to forgive and let go, because had I not let go, I mean, when I got fired, so many people was like, you need to sue them and you'll win, and da, da da da. And I didn't. I let it go. I, I guarantee you, I would've never gotten that call. So I did get the call and we did the evaluation, and after six months of negotiations, I, I bought them. I decided I wanna buy the company. And it never crossed my mind. I'm buying the company that fired you, fired me. Never crossed my mind once until I remember the day we were signing all the documents and everything, and Dr. Scarano says, well, no one's ever gonna disrespect you now. And I said, well, what do you mean? Because you just bought the company that fired you. Are you kidding me? And I just laughed. Mm-hmm. And I didn't think anything of it. And then I remember people asking me, like, they'd come to my office and they'd say, how you get here? Like, you know, they, you know, they talk to the engineers and the engineer's like, oh, you need to talk to the boss. And they send me to my office and I'm like, well, I own the company or, Is your husband here? Does he run the company? I'm like, no, I run the company. So how did that happen? Well, I just bought the company that, you know, they had fired me and I bought them and they're like, oh, you need to start sharing this story, So people started asking me to do that, and I was not ever intending on speaking about it or, you know, becoming a public speaker. Mm-hmm. that sort of happened accidentally. And so when that started happening, I started investing in coaching and, and learning how to communicate effectively. And so it, it just like happened very sort of quickly, but I've. Trained one-on-one by John Maxwell, by Les Brown, by Brian Tracy, by so many, like I, I think I've taken every single high level high speaker course. Like I think I've invested almost over 900, 900 do thousand dollars, almost a million dollars in developing myself. And then what I learned in, in that process was that the best way to learn is your experience, at least for me. Mm-hmm. because having spoken, having had the opportunity to speak in London and Jamaica and South America Canada, all over the world, I've been speaking Spain Paraguay, everywhere. I learned best through experience. And there's things that I was never taught by any of the top speakers in the world. I was never taught. Some of the things that I know now about public speaking So, a lot of it I learned through experience and it's just mm-hmm. been, but I just felt obligated. Like, if this is something I'm going to do and people are asking me to do, I'm not just going to go out and do anything. I need to invest in myself. So, yeah, I strongly believe that you need to continue to reinvest in yourself. And I still do. I am a member of the National Speakers Association. I'm you know, I still, still get all these CERT certifications. I'm a master trainer for DIS personality assessments. Mm-hmm. So I still continue to invest myself so that I can continue to add value to others. And I believe that you never quit learning, that you just have to keep investing in yourself if you wanna invest in others.

Bradley Roth: 1:00:31

A hundred percent. Yeah. I agree. Was it, what, how old were you when you bought back the company?

Dr. Marie Cosgrove: 1:00:36

I was, how old was I? I was already old. I was 39. 39. That's not that old years old. Yeah. I was like, I already, I was already old.

Bradley Roth: 1:00:52

Yeah. Wow. I mean, in your thirties. I, I would, I would say business wise, that's still fairly young to be acquiring companies and stuff, you know what I mean? So that's that's amazing. And then now you're in, you got your PhD and you are in what field Business. but like within business, like was it life sciences or

Dr. Marie Cosgrove: 1:01:17

Oh yeah. Woodfield. I'm in, I'm in. Yeah. Life sciences. Okay. So my company, what we do is we help doctors diagnose dizziness, concussion, traumatic bra, brain injuries. It's a very niche, very niche industry. So my clients include Vanderbilt, Yale, university of Miami, Dartmouth. Yeah. All these universities and our US military uses our equipment. Hmm. So you heard the saying, the eyes are the windows to the soul, right? Yes. The eyes truly are the windows to the soul. They really are. So we, you know what, I actually have one with me right now, so this looks like a VR headset, right? But it looks nicer than it VR headset. It's way smaller, way smaller and a lot more lightweight. We have a patent on it and we got this pa before I bought the company we got, and we've developed more patents since we got this patent back in 2006. So it's been a long time since we've had this technology. But the patient pretty much wears this. And on a separate screen they see like a stimulus and depending on the torsional movement of the eyes, this is gonna be so boring for your, you might wanna cut this off, but they see the tors, depending on the torsional movement of the eyes, we can determine if there's a problem with the central nervous system because everything's connected or the vestibular system. And your vestibular system is within your inner ear. You have You've, you've heard the, have you heard the saying, you might be too young cause old people use this. You've got rocks in your head. Have you heard that saying? I have you got, that person has rocks in their head. Okay. You really do have rocks in your head. they're little miniature ones, and if they become dis they're called Canada, so they become dislocated. You lose your sense of balance where you are in space and time. Mm-hmm. And so the room's dizzy and you like Totally. But they can be repositioned. But the doctor needs to know, well, what side is it? The left side, the right side? Which ear could you know the canal and mm-hmm. Or is it a problem? You know, did you have traumatic brain injury? And it. Can be determined by the torsional movement of the eyes. And it's a very specialized equipment that you can't see with a naked eye. And so we use this to as a diagnostic tool. So doctors that specialize in balanced disorders, in dizziness and concussion or traumatic brain injuries, they use this within five minutes. They can do an assessment. They can say, oh wow, this is what's going on. And then we have a device for treating. So improve cog cognition, improve balance, and things of that nature. And that's like a, a series that a patient goes through for like 15 sessions, 15 to 20 sessions, depending on what's wrong, depending on the diagnosis. And so it's something that doctors use. And so that's the industry that I am in and it's extremely specialized. When I bought the company, there was only three manufacturers in the US who did this, just three of us. Wow. Now there's just like two of us left. you know? Well, no, there was four cuz it was that other company. There was four, there's just two of us left. You know, that's it. So there's not a lot of competition, but there is a lot of competition, but there's not, because this is all we do. Mm-hmm. and my competitors, they do everything from A through Z. So we're the best at what we do because this is all we do. So. Gotcha. You know, and it was developed by clinicians. So did I fire anybody? No, because they're the best at what they do. You know, they just didn't understand business, but they understand the science, they understand the technology. I'm not a scientist in that field in that regard. Now I do, now I know everything about it. Right. At the time I didn't, so I had to educate myself in it. I had to invest in, in education and all of that. But to answer your question, no. We still have the top engineers in the world and we have the top scientists in this field that are part of the team.

Bradley Roth: 1:05:12

I love it. That's super cool. Yeah, the riches are in the niches, as they say. So Yeah, I, I mean, I feel like I could, I could just keep rattling off questions like that. You gave me so much to go off of in your story and everything else, but I think you know, if we gotta start wrapping it up here soon. But I gotta ask you the question that I ask everyone who comes on the show, and that is, what is your definition of not most people or, or what do you think when you hear that?

Dr. Marie Cosgrove: 1:05:40

When I, when I heard the title of your podcast, not most people, I'm like, that is a cool podcast. That is awesome. I love the title because to me that means is not the sea of people. Like, you know, everybody. I feel like. Everybody thinks the same, you know, but most people don't wanna rock the boat. Most people wanna keep the peace. Most people just, you know, they want everything to be smooth. I'm not gonna say anything to insult somebody. Or maybe this could be done better, be better, better, better, stay quiet. Not most people are those people, that small percentage that are No, I'm gonna stand up for what's right. They're like the Martin Luther Kings, you know, they're like the, you know, you know, all these amazing people that actually take a stand. And today's Martin Luther King days. That's why I, yeah, but very appropriate. You know, they're the people that, that take a risk and say what they truly believe, even though it goes against the grain of what's popular in culture or in society. And they're like, you know what? This, this may be pro this may be popular, this may be the status quo, but it doesn't make it right. And so I need to take a stand. So that's not most people. For me. Yes.

Bradley Roth: 1:06:54

Yeah, no, that's for me too. That's very similar to how I think of it, is those, those people who stand out from the crowd, who think different, who do it different, who you know are authentically themselves, whatever, you know, that might bring. And so I love that answer. So thank you for that. And before we officially wrap up, I also want to know, you know, for those listening, where can they find you? I know you have your book, your speaking, all that stuff. So we'll have a little links in the show notes as well. But is there anything in particular that you would like to share with your audience in terms of what you have going on and, and where they can reach you?

Dr. Marie Cosgrove: 1:07:30

Well on social media, you can reach me at Resilient Expert and my website is marie cosgrove.com. So it's just my name and so you can just follow me there. Some things that I'm doing, I'm not sure when you're gonna release this, but I have I'm going to be a keynote for Create Event in Atlanta, Georgia. That is going to be the 26th, 27th, and 28th of January. And amazing speakers, ed Mylet, John Maxwell, myself, Ken Joslin, and other amazing speakers will be there. So that's the next big event I'll be at. Other than that, I've got a bunch of private events, corporate events that I'm booked up and I'll be speaking at this month, but, that's for the public, for everyone to go to. And so I'm just, you know, if you follow me, you'll be able to see what I'm doing. I also do, this is something we didn't talk about. I do standup comedy Oh wow. That's fun. I didn't know that. Fun stuff. Yeah. You know, having lived my life with my mom, I've got so much material, and with four kids, So I, that's what I do for fun. And so tomorrow night I'm going to be at a com comedy show. I'm going to be doing standup comedy, so I do that wherever I go. You know, I try to get booked to do a standup show somewhere and that's always fun. That's, that's just always a blast.

Bradley Roth: 1:08:59

That's awesome. How long have you been doing that?

Dr. Marie Cosgrove: 1:09:02

I just started in March of 2022 and I'm loving it. I did a comedy inspirational show show for a church that was so much fun. I just, I get a lot out of making other people laugh and just seeing them laugh makes me happy. mm. So I enjoy it a lot, like a lot, a lot. So I'm sure. So that's kind of my new little hobby thing that I do. So if you're ever in Ohio connect with me and I will then go hang out so you can watch me do comedy.

Bradley Roth: 1:09:38

Awesome. Yeah. I love that you're constantly expanding the skillset and still trying new things, even when you could easily kind of sit back, relax and, and do, just do what you're doing now. But I like, I like how you're expanding out and I would say that you are definitely not most people and thank you so much for coming on the show today.

Dr. Marie Cosgrove: 1:09:55

Thank you so much for having me as a guest. I really appre appreciate it Bradley. So, I'm just so honored to have been here.

Bradley Roth: 1:10:02

Yes. Yes. Honored to have you. So that's it for today's episode guys. Thank you again for tuning in as always. As I said in the beginning of the show, if you got value out of this, please help me out. Do me a solid by rating and reviewing the show however you can, and sharing it with that one person who is gonna get something out of it. I know you all know one person. So thank you, Marie. Thank you guys for tuning in. We'll see you in the next one. And always remember, don't be most people.