From Unknown And Homeless To The Biggest Stages On Earth with Pat Hilton - 098

From sleeping in a van performing in bar corners to leading the charge at premier business events, Pat Hilton is known as the Peoples Guru. After creating viral videos for top experts on social media "The Acoustic Force" began to take the business event space by storm.

Entrepreneur Magazine called him "The Embodiment of Hustle" and Grant Cardone called his work "Brilliant" and then invited him to perform in front of 10,000 people at 10X GrowthCon 2.

Pat Hilton is a living example of "Never Give Up" and his Media Agency has become the premier social media content production and management service for elite entrepreneurs.

This episode was an absolute masterclass in how to create that big break in your life that is going to catapult you to the next level. And then how to take advantage of that opportunity once it comes.

In addition, you'll get a behind-the-scenes look at what some of the biggest speakers in the world (Grant Cardone, Andy Frisella, Ed Mylett, Gary V) look for in those that they choose to help and create relationships with.

This episode is so densely packed with value that you'll want to listen multiple times while taking notes.

Inside The Episode:

• How Pat went from broke and playing guitar in bars to the biggest event stages
• The one thing that will determine if highly successful people want to help you
• How to network and connect with high-profile, highly successful people
• Why honesty and vulnerability are the ultimate connection hacks
• How to deeply connect with the audience as a public speaker
• The common denominator of all success stories
• Why your reputation is truly your most valuable asset (and how to build it)
• How People Over Profit actually creates more profit

Connect with Pat

• Pat's Website
• Instagram
• LinkedIn
• Acoustic Force Media

Connect With Bradley

• Bradley's Instagram

Transcript

Bradley Roth: 0:32

Hey everyone. Welcome back to another episode of the Not Most People podcast. This is your host Bradley, and this is the show for those allergic to mediocrity group think and following the status quo. And before we get into today's full-length guest episode, I would just like to remind you guys whether you're tuning in for the first time or if you're a repeat listener, that I have kind of one basic ask and that is simply that you help me grow the show. If you get value, if you learn something, if you laugh, helps you think a new way. And that could be, you know, sharing the show on social media that could be shooting it to a friend. Say, Hey, hey man, check this out. Thought of you when I heard this. You know, cuz chances are if you got value out of the episode, someone that you know will as well. So that's really all I ask, is that you help me grow this show. I put a lot of time, energy, and money into this show. I don't run ads, I do this purely for you guys, provide value. And, uh, just ask that you return it. And if you don't like the show, if you don't like the episode, don't share it. You know, that's, so that's just the value exchange that I'm asking. And, uh, in addition to sharing it, if you guys could leave a rating or review on Spotify, apple Podcast or wherever you're listening, that is also greatly appreciated. And then beyond the podcast, we have a whole lot of stuff going on with not most people. We have our community, the alliance, we have the upcoming, depending on when you're listening to this, not most people summit taking place in Arizona. Something that you do not wanna miss. If you enjoy this show, this event is gonna be a game changer for you. So I won't go on about that right now, but you can find all of the links and info and everything else in the show notes. So that's it for my, uh, general housekeeping for today's episode. I would like to introduce you guys, pat Hilton. Pat, welcome to the show. What's

Pat Hilton: 2:24

up? What's up? What's up? How's everybody doing out there? Hopefully. Great. We're not, we don't have a live audience, but we, we

Bradley Roth: 2:30

can pretend like we do. We could pretend. Yeah, for sure. So, uh, live audiences, that's actually something we're gonna be talking about in a little bit, but I wanna give you guys a little bit of background on Pat. I don't know if I can do'em justice, but he went from sleeping in a van, performing in bar corners to leading the charge at Premier Business events, and he is known as the People's Guru, the acoustic force. And uh, I think he's got a lot, a lot of other nicknames. Kind of your mom's favorite in the making your mom's favorite, the voice of the voiceless.

Pat Hilton: 2:59

Yeah, I told told Brad before the show, I'm trying to have as many names as Apollo Creed.

Bradley Roth: 3:06

I love that. I, I'm curious if those are like self-proclaimed nicknames or if they were given to you by other people.

Pat Hilton: 3:11

The, the acoustic force was given to me by an old lady in La Jolla because I played my guitar so loud during Sunday brunch that her and her husband had to sit on the other side of the bar. Everything else I just kinda pulled out of thin air.

Bradley Roth: 3:25

Yeah, so it's cra Pat's story's pretty nuts. He went, like I said, from playing in bars for years to getting onto Grant Cardone stage at 10 x Growth Con. And then from there he's kind of just taken over the. Business entrepreneur, personal development space as the go-to kind of mc person who runs events, but also speaking, also helping, uh, influencers and businesses grow brands and grow their business through social media and all that kind of stuff. So he's a prime example of kind of the never give up, you know, shoot for the stars, go after your dreams mentality. And so I'm really excited to get into the backstory as well as a lot of kind of actionable takeaways for those of you listening. So I wanna, I wanna go back to the beginning, which I'm sure you've shared this story before, but I'm excited to hear it in detail. I've kind of gotten little snippets here and there. I've seen where you are recently. I'm like, man, this guy is everywhere. He's on every big stage in the space. Cuz it's kind of like a, I feel like the business entrepreneur personal development event space after. After a little while. It's kinda like everyone knows everyone. It's its own kind of little world, right? And going kind of like breaking into that is what a lot of people are trying to do right now. And you, I don't know if I wanna say you like brute forced your way, but I did. Or just per persisted your way on into that space. But tell us how you did that.

Pat Hilton: 4:55

So, uh, so first off, like when I was a kid, you could either be in band class or you could be in computer class. And this was in third grade. This was a pivotal decision in my life, folks to bear with me. And all the girls in school were signing up for band class and like three of my homies, like my boys were doing computer class. I was torn and I was like, listen guys, I'm gonna play the trumpet in band class cuz it's only got three buttons and it's gotta be. You know, the easiest instrument of all, cuz there's only three buttons, right? You probably can catch to where this is going. Like, so I get a trumpet start in the class, we're playing like hot cross buns and all this BS that's totally lame. And I go home and I'm like listening to my dad's records and stuff and I was a big nerd Star Wars kid, Ghostbusters, back to the future, right? And I started to notice that like all of the major theme songs are trumpet parts, Superman, star Wars, you know, um, back to the Future, all those like Main, Rocky Balboa, all those like mm-hmm main movie theme songs are all trumpet parts. And so I started to learn all the movie theme songs and I never practiced hot cross buns who wants to practice hot cross buns. So what I didn't realize was that I was like learning. Really advanced material at a really young age without music by ear. And so this started to kind of turn into a talent where I was able to begin to tell stories through performance. And so I played in the high school band. Um, I, I did music all the way up until college where I was singing at bars in Arizona. I went to school in Arizona at a production school. Hmm. And so I was performing at all the bars out there in Arizona, the library, I don't know if you guys know that one, kind of old school. And, um, and then I worked in Las Vegas for an audio company for like a year and a half. Hated it. Quit and literally started living in my van and touring all over the country playing acoustic gigs. And so I essentially played acoustic gigs traveling from the time I was 20 till the time I was 35, about 15 years. And a lot of us custom travels. Yeah, dude all over the whole country from like, wow, St. Louis, where I was from all the way up through to Seattle, all the way down the coast of San Diego. All the way across through, you know, New Mexico, Arizona, Texas, Oklahoma, back to St. Louis. And I would just travel these loops around the country. I toured with Afro man, Coolio. A lot of hip hop artists were the ones that put me on as an opening act because Huh. Other, other artists just wouldn't put me on. And so, so years went by. I'm 35 years old. Every playing music in California at this time, I'm living barely paying the rent. My wife is working at a preschool 40 hours a week. I'm making videos constantly on Instagram and Facebook and trying to get noticed. I had played a little, uh, corner for Gary V at a book signing. I had gotten Gary v's attention with these funny little jingles I was doing. And then, uh, grant Cardone and Elena Cardone got a hold of this funny song video I made for Grant. And dude, I mean, I followed up with them relentlessly about performing at their conference to the point where me and my wife who was pregnant, drove to, drove from San Diego to Vegas and literally snuck past security at an event that Elena was speaking at this guy Cole and Sonya had her put on the event, it's called Thrive Great People, by the way. We're mm-hmm. We're friends now. No lawsuits or anything, folks. No lawsuits or anything. And I was able to close the deal in the hallway performing at 10 x Growth conference, and I played that event 2018 February. There were 10,000 people in the audience, and I literally overnight went from making a hundred dollars a night to making$10,000 a job. Um, from making, you know, two and$300 jingles to 3000 to$5,000 social media packages. Mm-hmm. And built a digital company, built an online company. I quit drinking alcohol, quit smoking pot, quit the bar gigs, and, um, just kind of reignited my style and my entertainment style as like a, an online entertainment, you know, mc speaker, kind of virtual guru. And, um, now here we are years later. I mean, You know, we live in Dallas, Texas now, and you know, we, we just bought our first house last year. I was 39. Um, for a long time. I shared a car with my wife for nine years, just bought my own car last year. So I got a little sports car, a little Porsche sports car, and I mean, life's good man. But that 15 years, you know, I may have made it sound like it was nothing, but I mean, it was brutal. Mm-hmm. Sleeping in the van, playing a hundred dollars jobs seven nights a week, sometimes two, three jobs a day. And yeah, now it's like, I still do sometimes two conferences in a. You know, I'll do a Tuesday, Wednesday, Thursday, zip down to New Orleans from Miami or up, whatever way it is, and do Friday, Saturday, Sunday and come home. And it's like, it's hard cuz now I got kids and stuff. But listen, I mean, if you wanna set the standard in any space or in any category, you gotta be willing to show up and, and work. And this is something I learned from Grant, maybe the most important lesson I ever learned from the guy, the short amount of time that we had to chat with each other was, dude, listen man, the, the one thing that you're doing that so many people don't do is just get out there and just do ground invasions. Just show up and put in the work, dude. Yeah. Because so many people message me on Instagram and Facebook and they want opportunities and I wanna help everybody. Mm-hmm. But rarely one in a million. Does anyone actually show up? Find me introduce themself and say, Hey, give me 10 minutes on the lunch break. No risk to you. All I need is this opportunity. I don't want your money. I don't need a jet ride. I don't need anything but the 10 minutes. Just give me the opportunity. He's like, dude is one in a million. And so I mean, that was the moment, and I had been doing that for 15 years where I wouldn't have survived playing bar gigs. I mean, I was out working every night. Yeah, let's face the facts. Yeah. So while I might have been a little bit of a stoner or a drinker or whatever, I was working every single day. Yeah. So I think that, and we talked about this before the show, I think that the landscape of the entrepreneur online shows that you can just in six months become a millionaire. And I've seen people do it. Don't get me. It happens all the time, but more than likely it's gonna take you years and years and years and years to develop skills that are high level in demand skills that you can monetize and build solutions for people around those skills that you are gonna get paid top dollar for. Andy Elliot didn't make it overnight as a sales trainer. He's been doing that for years and years and years and years. Mm-hmm. That's why he's good.

Bradley Roth: 12:35

Yep. Man, there's, there's so much in that story. I love all of it. I'm like, okay, where do I start? Where do I kind of tear it apart and dive into it? But I mean, just like what you said, like, man, 15 years of traveling around doing multi like that is, I'm exhausted. Like, just like hearing that, you know what I mean? Like you think. Big time music performers, like when they go on tour, they do it what, once a year? Maybe they're in like these, usually like some sort of luxury bus or they're flying in jets and you know, maybe they're performing every night. But usually it's, it's just on the weekends, you know, at that point. Or like think, like me and my wife, we went to Europe for a couple months last, uh, last fall. And it was like, we were constantly moving, you know, we weren't performing, but we were constantly, like, every day it's like, all right, we're getting a bus, we're getting a train, we're going, we're doing this and that. And it's like, man, it's, it's great for a while, but it's exhausting. So to think about doing that for like 15 years, I'm like, man, kudos to you. That's, that's impressive. And I'm sure a lot of people listening, same thing. You know, mo like, like even in the music industry and applies to everything, right? Like music, music industry is one of those just like kind of the influencer space. 95% of the people who set out to do it, you'll never, ever hear anything about. And so it's like kind of few percent that just stuck it through until, you know, their, their version of the 10 x growth con came and they got their break and that sort of thing. Right. But most people say, man, I don't have any connections. I don't have any real opportunities. I'm not super, you know, extraordinary talented to where I'm just gonna get picked up or noticed and they give up. So, I mean, it's, it's this theme that has come up on this podcast countless times. But there's a reason that, like everyone I've had on here kind of has that common thread of they're just freaking stubborn in a way they didn't give up. I think, I think stubbornness is one of the most underrated qualities. Like a, like kind of the healthy, the right amount of stubbornness with your goals and with your dreams and that kind of thing. Yeah, absolutely. And uh, Yeah. So I also,

Pat Hilton: 14:41

when you think that, that, sorry to interrupt, but I think that No, you're good. My brain just will, uh, the great ideas just disappear. I also think that it's being taught now mm-hmm. That everybody's a winner no matter what. And like mm-hmm. Like I have a three-year-old daughter and a five-year-old daughter. And, you know, the state of affairs in America with even just having a girls is crazy. And I mean, you guys can take that, how you want to take it. Yeah. But, uh, I want to raise kids that are willing to fight to win. Mm-hmm. And I think that when you just reward people for losing, you take away the luster or the, um, the, the fireworks that are associated with championship style victories and Right. Like I was saying about growing up and playing superhero songs, like when I played those songs, I felt like Superman. I felt like Rocky Balboa, I felt like Luke Skywalker because you could almost feel like the channel of that B flowing through you. As weird as that might sound like when you're playing it and it's coming through and you're nailing the notes. And I remember running upstairs to my dad and I had probably played it for an hour straight, the same lick. So he was probably like, dude, but I'm like, dude, do you hear that I'm playing Star Wars right now? And he's like, yeah, man. I just think because my dad was such a traditional guy, he's an accountant still to this day, highly successful. Mm-hmm. Um, and my mom was like a teach, grew up to be a teacher and you know, my dad started making some money and so she would tired from teaching and stayed home with the kids. Very traditional St. Louis, Missouri family. Yeah. It's so me wanting to like do Hollywood and like, make it in music and like, make videos and turn my dreams into a reality. I think they were like, dude, you need a job. Yeah, yeah. If you, if we pay for you to go to production school, do you think you can get a job? Mm-hmm. And I was like, yeah. And so I get the job for a while, but when I quit the job, I broke the agreement with pops and so he stopped being the savior, like the, the safety net. Right. And once he stopped being the safety net, well then I had to go sleep on my buddy Brad Griffin's floor that night. Mm-hmm. And then I had to go and I had to audition and try and get bar gigs, and I had to go figure out how I was gonna get a couple hundred bucks for like, cables and a speaker and like, all of a sudden all these things that had been handed to me for so long because I, I came up good in this world, I'll be real. Mm-hmm. Private high school. I had a Honda Civic at fricking 16 years old. I was like, fast and the Furious, I'm living the tree. I was a big man, but then I had nothing. Mm-hmm. And I sold the Civic so I could buy this piece of shit Van. My parents were like, you're crazy. Why are you doing this? Mm-hmm. You had it made, you were working for a big company, you're doing building Tom Petty and Madonna's speaker systems. What, what are you doing? And I'm like, dude, this is what I feel called to do. Yeah. So you're either gonna support me on it and you're gonna help me out. Or you're not. And I'm so glad, and dude, this is hard to say cuz I was pissed at my dad at first. Mm-hmm. Like, dude, you could, you could bankroll me. I'm so glad that he didn't. Mm-hmm. Because I don't think that I would've been any good if Daddy would've bought me the$2,000 guitar that I already ended up owning at some point anyway. Or would've bought me the cables or the strings or the recording equipment or all this kind of stuff that I now use because I wouldn't be that great at using it. I wouldn't be that great on stage. And I don't think that I would have a fiery attitude, attitude towards this industry at 40 years old like I do now. Yeah. And so would have time at 20 years old when I had come back, I did my like 10 month program, graduated, worked for a company, quit, came home, and I was like, oh, my dad will help me out. And he didn. It was probably the reason why I got good, because I was like, okay, well I wanna do this so bad. I'm willing to die to make it. And I think there's a clip of Israel add Sonia, who just knocked out his, his most, most arch rival, right? And the mm-hmm. Most recent U ffc fight. This guy had beat him three times. He comes back on the fourth one, had lost his title, and knocks this guy out cold. There's a clip of him against somebody else where he's like talking to himself in between rounds and he is like, no, I'm willing to die. I'm willing to die to win. Well, you, I encourage you guys to go look it up because. In this game. This is just my experience, by the way. There's a million other stories of people, like I said, maybe they wholesaled some houses and in the first six months they made a hundred grand and then they became millionaires and billionaires. That, that's not my story, but somebody out there is. Yeah. For me it was like this thing that I do is so hard to monetize even today. Mm-hmm. That I still struggle with people understanding the value of what I bring to an event, to their social media, to their, um, you know, marketing, to any of these things, to their advertising campaigns because it's so new that they have a hard time accepting that there's this x amount of monetary value that it offers to them. Yep. And so you gotta understand, no matter how good you get Israel out, Sonia, somebody's always trying to knock you off. And so, you know, I was willing through that 15 years, I was willing to literally die to make it. And even when I drove overnight from San Diego to Vegas to close Cardone with my wife, I told her, just stay here. I'll be back in a day or two. And she's like, no, I'm not staying here pregnant, blah, blah, blah, blah, blah, blah, blah. So you can drive over there if we're doing it, we're doing it together. Yo, that's ride or die. Yeah. You know, that's some, she's like, Adrian,

Bradley Roth: 21:00

my wife would say the same thing. She would,

Pat Hilton: 21:02

I mo I think most badass wives would repeat what Megan said that day, and God bless her. It worked. And it's working for both of us. But like, I mean, you gotta have a killer instinct and they, you can't be taught this. Mm-hmm. No one can teach you how to have that killer instinct. And it's the same killer instinct you gotta have on a podcast or on stage, or in every single piece of what you do. Every single day because we are getting into a, you know, the top 5% of elite performers, right? That's, that's what all of us want to be. Yep. As earners, as performers. And so you're going head to head with the best people in the world. Now, if that's what you want, then that's what you're gonna get. And I think that the one thing that made the difference for me, that allowed me to close deals with the Cardone, the Vaynerchucks, you know, with Brad Lee, with, um, with Ryan Pineda, with Carlos Reyes, with, with making deals and, and getting into these mastermind events and speaking and performing and hosting was honesty. Mm-hmm. It was the honesty and the vulnerability that closed the deals. It wasn't, I'm great at this, it wasn't. I know I'm gonna smash the place. Even though those things are both true, it wasn't, I know that I can bring value to your audience. It wasn't I can help you sell. It was, I need this opportunity because this is the opportunity that is gonna help me get to the next level and I, and I just want to come in. I want to utilize this timeframe that's convenient for you to go over to your audience. Yeah. And I think most people are looking for that 40 minute main event time slot, when in reality they should be looking for that 10 minute lunch break. Hmm.

Bradley Roth: 22:57

Yeah. That will become the 40

22:59

minute

Pat Hilton: 22:59

slot. It's gonna become the 40 minute slot anyway, if you are good, you're gonna get it anyway. Mm-hmm. If you get so good at your skill that you are the best in the marketplace, you will get paid anyway. Yeah. We're

Bradley Roth: 23:13

like, It's kind of a metaphor for what you did for those 15 years traveling around to bars. Right? Totally. Those, that was your 10 minute slots that most people write off. Oh, no, I'm too good for that. I don't wanna do that. It's not worth my time. I'm just gonna wait for the, the big break. But it's like, you're not getting it usually, unless you do a whole lot of those little 10 minute slots.

Pat Hilton: 23:33

Yeah. Know what I mean? Man, a hundred dollars a night. I mean, and that was a good night, guys. Mm-hmm. There were some days where I made like 40 or 50 bucks in a day, and I was 28 years old, 29 years old. Mm-hmm. Yeah. Any normal person would've been like, this is ridiculous. I'm quitting, I'm gonna go do mortgages for Jimmy's dad. I could have done that. Yeah. I totally could have done it. My parents, you know, my family, my friends. It's not like I, I, I didn't know. People that were successful or that had businesses or that had opportunities or that I could have gone and cold called for or put up signs or whatever. Dude, no. Mm-hmm I'm doing this. This is what I'm doing. I'm going to become the absolute best at this skill and there's gonna be nobody that can touch me cuz I'm willing to die to be the best.

Bradley Roth: 24:26

Yep. I think a lot of people hear that and they're like, oh, okay. Yeah, sure. That's cliche. He's, I get it. The whole die, whatever. Yeah. But people hear it over and over, but they never like quite get it, you know? Cuz they're like, there's a reason that all these big guys on stage have, you know, like the details and the tactics or whatever of their story all differ, but the underlying principles are always very similar, right? Yep. Like the ones who came through the other end and made it, and it's just kind of the truth, like, 90% of people, 95% of people drop out. Right. And those 5% who make it through like the, the common denominator is not quitting. That's as simple as it is. Like, if you go long enough, you're gonna eventually figure it out. You know, I, I've never met anyone who's like, yeah, I've never met anyone who's like, I did something for 20 years and didn't get any results that I wanted. You know what I mean?

Pat Hilton: 25:27

It's just, unless they just weren't doing the work. Right. There's so many people I meet, uh, you know, realtors and, and people that don't use social media, people that you would never even hear of. Um. Mm-hmm. My buddy, my buddy Tim a Reed is an example. He's the one who found me this house, right? He's been a realtor for, dude, I don't even know how long. Probably 20 years. Let's just say 20 years. Mm-hmm. And dude, he's unbelievable at what he does. Makes a lot of money, has like, Four kids, they go to great colleges. They're getting great educations, they're getting high paying jobs. Um, he never like went to college and got a high paying job. He had to burn the candle at both ends and work real hard. Yep. And him and his, his wife is his assistant. They go out and chase deals, but they got so good mm-hmm. At what they do that he's created a book of business people trust him. And, and while he might not be some kind of social media influencer, superstar type that speaks on stages, he's making it. So I don't ever want people to think that that's what success is, that you gotta be introducing Louis Howes in Hollywood. Mm-hmm. Successful. Or you gotta be taking pictures with Ryan Pineda to be successful. Or you gotta work with Grant Cardone and Gary V to be successful. This is just what I wanted to be successful at in my category. If I wanna be on stage with influencers and do social media with influencers, well wouldn't it be a little confusing if I came on this show and told you to like, trust me with social media content, if I hadn't worked with those people it would be a little bit weird, wouldn't

Bradley Roth: 27:05

it? Yeah. A lot of people, a lot people do that these days. Sam, on the screen. Yeah. It would be a little bit bizarre. Yeah, no, it's crazy cuz like, w we, that's who we see, right? When we think of like, oh, who's successful? We think of, you know, the big familiar faces, right? But all those people, uh, made their money before they like got big. Right. Totally. Like we said, Andy Elliott was a sales beast before anyone knew who he was. Totally. Carlos, same thing. Like Ed Millet, same thing. Didn't blow like, you know, very successful. Didn't blow up until he was like almost 50. You know? So it's kind of like at a certain point you get successful and then you kind of turn towards impact and then that's where we start to hear about a lot of these guys. Yeah. But there's also so much what I call silent money out there. Like there's so many, like when you look up like how many millionaires there are in the US mm-hmm. 99% of'em you'll never hear about. Nope. You know,

Pat Hilton: 28:01

so, and that's, that's what I always like really wanna shine a light on is don't get too caught up in, you know, the influencer entrepreneur lifestyle because trust me. Mm-hmm. I've navigated this space for many, many years and if you follow me on any platform, you'll see me ranting about how a lot of these people are full of shit. Yep. Not anybody that I name on these shows is. Because I know who the best guys are, cuz I've worked with them. Yeah. And so just take it from me. I, I, and I say this too, I'm not the richest, I'm not the wealthiest, I'm not the most famous, but I do consider myself one of the most dangerous because I am trusted by some of the top people and top organizations in the industry to host events, to speak to their audiences and to help them with social media campaigns. And so I would rather be dangerous and feared and respected than the most popular.

Bradley Roth: 28:57

Yep. You, you said something most popular

Pat Hilton: 28:59

guys are gonna hire me anyway.

Bradley Roth: 29:02

You said something really important without even saying it. It really is that your, your reputation, you can't really put a price on it. Yeah. And so many people these days, especially in that kind of online guru space, are willing to, you know, make a bunch of sales or a quick buck, but then in the backend sacrifice their reputation. And then they're screwed long-term. Whereas someone who has their reputation, like you could, you can, or you have that, uh, relationship capital built up, like you have so many more options and you know, instead of the kind of churn and burn model, like you're, you're set up for long-term success. So like Yeah. You know, do everything, you can

Pat Hilton: 29:41

always tell people, like, I focus on retention over acquisition. Mm-hmm. Yep. Some of the people that are paying my agency now are the same people I met on the lunch break at Grant Cardone's event in 2018. Yep. They are still on board. Why? Because we kept it real. We adapted, we've pivoted, we've integrated with their marketing teams, we've met their marketing teams, we've met their wives, their kids, their friends, their family. They do our taxes Now. They, I mean, like, dude, it's like we keep it real. We're just, I'm just a normal dude from the middle of the map, man. I'm a Missouri kid. Mm-hmm. Yeah. Cool. So I did some Hollywood jobs, I did some San Diego stuff. Well, cool. I've done a million gigs in Scottsdale in Seattle too, or Dallas. It's like, you gotta be everywhere, but you also gotta pick your battles, man. Yeah. People that resonate with you, the people that put you over when you really needed it bad. You gotta make sure you stay loyal to those people. Mm-hmm. Jonathan Frost has been my accountant for five years, since I was broke. Playing on the 10 x Lunch Con Lunch con, the 10 x uh, growth Con lunch. He's still a client and, and he's become the accountant for my entire company. And obviously he's a good accountant because, I mean, look at where our company's gone in the last five years. So who are you gonna take financial advice from him? The guy that works with all the people in the 10 X realm, or again, like Jimmy Joe Blow that doesn't have any big shot clients. You gotta be very. Careful about who's in your circle and who you trust, man. Intentional. Yeah. People that have had your back, like a Carlos Reyes or a Bradley, those guys were giving me advice when they were just hoping that I took the advice and applied it. Mm-hmm. What they didn't know is that I'm crazy and I applied it right away the next day and then went bongos gonzo with the advice and just completely took it to the next level. Yeah. Yeah. Certain people, those are kinds of people that are gonna come back and be like, okay, well now how can we do business, man? Mm-hmm. Boy, you really took that. I don't even remember. Sometimes I'll talk to Bradley and he'll be like, I don't even remember telling you that, but dude, I guess. I guess it worked, man. How much? Yeah. Right. How much, how much royalties do I, does the B get from that line?

Bradley Roth: 31:56

I know these guys talk to so many people that you know. Yeah. They don't gotta take that into account. Yeah,

Pat Hilton: 32:02

yeah, yeah. And so you really wanna make yourself stand out. If you got an opportunity to get in front of some big people and you got an opportunity to shine, do not let those people down. Mm-hmm. I still message Elena and I'm like, oh man, I was just in front of a thousand people. Thank you so much for the opportunity. You know, I'll never let you down. Yep. Or like Andy Priscilla, who used to send me messages back in the day, used to bug the shit out of him hammered. And I'm like, dude, thousand people again, like five years in a row are doing this. Dude, thank you for always, you know, taking my messages and giving me advice. Won't let you down. You, these people want results. Mm-hmm.

Bradley Roth: 32:41

Dude, the, the people like, so someone like an Andy Fela or Bradley or whatever, they, at this point, like, yeah, they wanna make more money, but at a certain point they're. It's all kind of this, you know, this once you, once you're at a certain point, Andy has said this multiple times, he's like, once you're at a certain point, he's like, I have all the cars in the world, blah, blah, blah. He's like, what I wanna see is like, I want the impact. I wanna see other people make it. And so those guys at the top, if they see that you are willing to do the things, and if you're really listening, and if you're like a good person, like they're gonna, they're gonna pour into you like Carlos, for example, right? We both know him pretty well at this point. One of the best, one of the best people out there. And like, you know, he, he came to, I met him at another event. I, I came, it was kind of one of these persistence things. Like I came to the event that, um, c last year, I went up, talked to him for a minute on stage. Yeah. He, he had a little popup at the mall. I went and supported him at another event. I went and said, what's up? Yeah. So kind of like these touchpoints, right? Mm-hmm. And then, You know, I was doing this live event where I like, I'm like, man, I want to interview someone, uh, kind of a live audience. And I asked him and he did it. You know, no fear anything. People are like, oh, how much do you pay him? I'm like, nothing, man. He, he just did it. And, uh, they're like, man, I really want, and he said it like in, when I was interviewing, interviewing him, he's like, support the people who support you, you know? So he's like, you come to all my stuff, like I'm gonna, I'm gonna return the favor. It's the law of reciprocity. Right. So, and, and then also even like he introduced, he got Cody Sperber to come to my next event as the guest who, you know, I'm sure you know Cody. Yeah. Cody's great guy. And uh, and like he invited me to another, so like, he just keeps supporting and like, my wife's like, man, I don't know what it is, but he must see something in you. You know what I mean? Because like at this point, I'm not someone who can really connect him with a whole lot of people he doesn't already know, or, you know, I don't have a lot of. Financial or business resources. So he must see something and I'm grateful for it, but it's kind of, uh, yeah, it's the

Pat Hilton: 34:46

effort. Yeah. It's the same thing that, that Brad Lee or Grant Cardone or Gary V or any of those people saw in me a long time ago, is that I was actually trying to do something. Mm-hmm. And all I needed was a little bit of time. Yep. To showcase my skills. I wasn't asking for money, dude. I was just asking for an opportunity to do some work with some reputable people so that I could get into the right environments. And I was just saying it that that Hollywood event, thousand people in front of these people, and I go through my whole story, all the slides and everything. Here's me in 2007, here's me in 2014, here's me in 2018 at at 10 x. You know what I mean? That's a whole 10 year time span of, you know, essentially eight years eating shit. To get that gig, and I played that gig for free. I didn't get paid by Cardone. Mm-hmm. All I asked for mm-hmm. Was the opportunity. Yep. But that opportunity turned into me being the business conference guy. I knew that was what was gonna happen, cuz I knew I had the talent, the skill, and the mindset. Mm-hmm. But what I didn't have was the environment. Mm-hmm. He provided me the new environment and so I had to make the sacrifices necessary to prove that I could deliver in that environment. And he gave me that opportunity. Yeah. So you guys gotta think about that. Well, okay, it's, it's the Cardone 1 0 1. Like, who's got my money? Right. Well, who's got, who's got my environment? Change it over because the money will. If you deliver the value. Yep. What environment do I want to deliver in so that I can impact people that are my client avatar so that I can convert more sales over time as I build trust in that community and in that environment. Yeah. Look for the environment first. Deliver the value second, and the money will come. I'm telling you it works. Yep. Environment is everything but money. If you put money over people, you'll run out of people to make money off of people over profit. Mm-hmm.

Bradley Roth: 37:01

Impact before income. So true. I could go into that environment topic for a long time, but I It's very, dude. Yeah. It's huge. But I noticed when I was talking about Carlos, You know, tell me if I'm wrong, but yes. I started to see you get a little bit emotional. Is there something behind that

Pat Hilton: 37:18

that Yeah, there is. I mean, I think that I had done a bunch of these events as a guitar player, right? And Bradley had told me, dude, you gotta switch to mc, you gotta switch to mc, you gotta switch to mc. And I did an event, Jonathan Frost, the guy I met on the lunch break, he's my accountant. Mm-hmm. He was like, dude, you gotta come out and just be the mc for this event. I was like, all right, I guess I'll leave the guitar at home. Brad's been telling me to leave the guitar at home and Carlos was supposed to speak at that event, and I was, I had this whole thing written out. I was gonna introduce Carlos, bury the freaking place, and then become the mc for the All-in Entrepreneurs. Right? Like I added all in my bro. His brother passed away. His brother passed away, and he couldn't make it to the event. Like, dude, it was heartbreaking. Yeah. Because he's a friend of mine anyway, right? He's like, dude, his brother passed away, couldn't be there. So I like set a prayer for his family and this and that and, you know, made, made a little salute for him. And then I did this intro for Tim's story later in that event. And it was the first time I had ever talked about Quittin drinking. It was the first time I had ever talked about, I've never made six figures. One day I'll get there. It's the first time I ever talked about like following God's calling and how this whole event would've been way easier if I would've just brought the guitar and sang a rhyme and done a jig and danced off the stage and been Mr. Happy man. But in reality, that's not where my life is today. Things are really tough and I'm trying to pivot and I'm trying to become the man that's gonna provide for my kids. I went through this like whole thing, right? And I introduced Tim store, Tim Stories always had my back. He's always rooted for me, blah, blah, blah. Tim's story. And people got a hold of the video. I published the video and Carlos messaged me and was like, dude, that video, are you introducing Tim's story? Was that a Jonathan's event? I'm like, dude, I'm so sorry you couldn't make it had this great, um, intro written for you. It's the first event I've ever done without a guitar. Mm-hmm. He's like, dude, that's what we needed. Freedom. Yeah. And dude, he, he booked me, paid me a bunch of money to come out to Freedom and be an mc. It was the biggest mc gig I had ever done. But like, I had no lightsaber that day. Like I had no freaking weapon. Like it was just the No, no prop. Yeah. And so I was like, okay, well what am I gonna do? And I remember I like text Brad and he is like, dude, tell the truth. Hmm. Keep it real dog. Anybody who knows Brad, I do the best Bradley impression. Yeah, that was pretty good. Just give him the old be and move on. And so that's what I did. I went up and I told the truth, Hey, listen, you know, done the biggest events. I've done events for three people and I just want everybody to have a great time. I want everybody to leave here believing in themselves and blah, blah, blah. You know, I've been, I've been sober for two and a half years and people started kind of cheering and stuff, and so many people that, you know, believe in me in the real estate space and you know, Steve Trags here and you know, my, my man, um, you know, uh, Keith Everett's in the building, blah, blah, blah. And it just like started just being honest. Mm-hmm. And, uh, got everybody all riled up and everybody on their feet and introduced Carlos, Alex and Sal. And like, just even right after that, I walked backstage and they went on and people were like, dude, That was like the hype best intro of all time. Like, was it? And I was like, dude, you've been doing this. This is when I thought about it. Like, you've literally been hosting events, making announcements, and doing intros since you were a kid. Mm-hmm. You better be good at this. Yeah. And um, so yeah, I mean anytime any, and Carlos has been a social media client for, I don't even know how long anymore. Many mm-hmm. Many years was the first guy to really be like, dude, we wanna fly you out, give you the money, what do you need? You gotta raise your value, you gotta do this, you gotta do that. Let's help you create more, uh, clients. Let's get you some referrals. And like when those guys started taking me under their wing, my shit blew up. Yeah. It blew up. And then Brad was like, you gotta come mc my events. I didn't know you were that good. So now I'm doing Brad, Lisa, man at the end of this month. But I think that, uh, Man. I think that when people tell you to pivot, and as an artist, this one is hard man. Mm-hmm. As you, you get to a certain point where you know, you're like, this is it, this is what I need to be doing. But then you have to slightly pivot. You have to like drop something and leave something behind to create space for what's next. A lot of us are like, I need to do more, do more, do more, do more. Well, it's like, well, to do more of what's gonna work, you have to do less of what isn't working. Mm-hmm. And when I was playing the guitar at conferences, I wasn't making any money doing it. Yeah. But when I left that behind and became an expert and an authority and someone that closed big names and somebody that went viral, and somebody that has helped other people go viral. Now I've got, uh, Carlos Reyes on my website. He's got millions and millions of users in our social media system. Mm-hmm. So not only has he helped me, I've now helped him. Right. So you not only helped me create the solution, it's now the solution he uses to go viral. How cool is that? Yeah. But if I never would've listened and I would've been hardheaded and been like, oh no, play my guitar. I don't care if I'm broke. Well dude. Mm-hmm. You have choices. Now you get to a certain point where you don't have to be broke anymore. Mm-hmm. And I think that, like, for me, that was like hard. Yeah, it sounds so weird, but I'm like, okay, well you, you're gonna be broke either way at first. You might as well just quit the bar gigs and start this digital thing, how the digital thing has blown up. And, you know, we employ 10 different people, you know, I mean, our, our operations gal has an MBA from university in Chicago. She's a rockstar. And it's like, dude, I don't even, I don't even have a real college degree. But I'm providing people that, you know, went to college better opportunities than they can even get in the job market. Mm-hmm. That created that job. Yeah. So I think that it, it definitely makes me emotional to talk about those guys and it's why I harp on it so hard. It's cuz man. Mm-hmm. When I was really trying to figure out how I was gonna become a leader, those guys kind of gave me the nudge in the right direction of, you gotta learn how to put people over on stage without the music. Yeah. And I think that for anybody out there, if you're gonna go up on stage, I mean, I think that it is important to be funny and I think it's important to be engaging and energetic, but don't be afraid to get vulnerable and tell. Mm-hmm. The. If you're looking for your first wholesale deal and it's your first speech and you're on a panel, fucking say that, dude. Yeah. The person in the audience that's got that deal, they're ready to give it to you. But if you don't ask for it, you are never gonna get it. Yep. A hundred

Bradley Roth: 44:57

percent. And it's, yeah. It's funny cuz I mean, I've been, I've been on three tiny little stages all at my own events, really. You know what

Pat Hilton: 45:06

I mean? Build your own stage. People won't let you on their stage, build your own.

Bradley Roth: 45:10

Exactly. And most people overestimate like what you need to do to do that. You don't have to be, you know, you don't have to have made millions, you don't have to have a big following. Like, you can, you can do it. And the one thing I've always been very conscious of is like, I'm not gonna get up there and say, look at me. I've done this, I've done that. I've never made any sort of claims Right. About anything. It's just like, here's the message, here's the value. You know what I mean? And people are like, all right, he's, he's totally honest. And then, you know, the defenses go down. They're open, they're kind, they connect with you. Right? Because a lot of times people look at these people on stage and they kind of put them on this like untouchable different level. Like, that's not right. Like that's not me. That's not where I can be. But then it's those speakers that we were talking about this before we started rolling is it's those speakers who can't connect and be like, meet people where they're at in the audience. Not like a, you know, here's me up on here kind of level. You know, that you could then meet them down there and then you bring them up to where you're at and then they can, they can see themselves in that story, in that rise. And then that's, that's really the whole thing. That's the magic. Yeah. You gotta

Pat Hilton: 46:23

talk, you know, two people don't talk at people. I mean, my goal of doing this is to show you guys that, like, I didn't have any followers when I got the Gary V or Grant Cardone gigs. Mm-hmm. I had very little money. Yeah, there was very little incentive. Um, as far as Grant Cardone converting on a high level by putting, you know, essentially Pat Hilton, the nobody on stage. Mm-hmm. That's not a disk to me. I was a bar performer making a hundred bucks a night asking to be put in front of 10,000 people. But the difference between me and someone else may be asking to speak or perform is I said, There's nothing going on during lunchtime. And I had used this tactic before. I had played a bunch of conferences and been like the guy that plays when people are coming back from lunch and it had worked. Uhhuh, a lunch break, nothing's going on, you're spending money. Why not have an underdog? Why not have a hungry hustler? Get up on stage and you can show the world that you mean it when you say if you're willing to work for it and you're willing to be a hungry hustler, grant Cardone will give you the opportunity. Mm-hmm. And I said it right in front of his face, toe to toe. And that's why he gave me the gig. Yep.

Bradley Roth: 47:44

It's like the half showed up

Pat Hilton: 47:45

performers and looked him in his eye and shook his hand. There was no contract, none of that gentleman's agreement. Mm-hmm. Handshake. And he backed up his. So anybody out there talking shit about Uncle G State save it for somebody else.

Bradley Roth: 48:02

Yeah. It reminds me of like halftime shows for basketball and football games, right? Yeah. It's like these, they're great. Yeah. But you never would've seen these guys otherwise. But they're, they're taking that opportunity. The people are there. It's kind of like a little bit of a dead time in between. Totally. And it's really interesting cuz maybe a month or two ago I was watching, maybe it was N B A TV or E S P N and they were, it was a basketball show and what the host was like. So we saw this halftime show at a game the other day and we said, we gotta have this guy come perform on the show. And this is like, you know, primetime E S P N or N B A tv Nice. That had this guy who did like acrobatic stuff, but like with his dog. And it was like crazy impressive. But now, like that dude's be, he's gonna be booked out for the next 10 years. Oh. You know, after that. So you never know, like when someone's gonna pick you up and like notice you and, and that sort of thing. And I think the, it's important

Pat Hilton: 48:54

to find those holes. Yeah. You gotta find those holes. Yeah. What's your skill? What's your talent? What's your expertise? And how can you fit into someone else's game plan? Like Right. What is the, the, the Uncle G thing where he is like, dude, if you can't get a seat at the table, serve water. Yeah. Yeah. Most people, I'm not serving water. Right. Well, cool. You just lost the opportunity then. Yep. I was willing to serve water and serve biscuits and shit, whatever. Mm-hmm. Give me the buck, gimme the basket of biscuits. I'll hand

Bradley Roth: 49:26

them out. Yeah. He'll be the bus boy, you know, whatever it takes.

Pat Hilton: 49:29

Yeah. Whatever man, whatever. Let me sing in the corner of Gary's book signing. Let me do this. I mean, I had done tons of these types of, you know, um, exchanges with people before I pitched him on it. Mm-hmm. Like I knew that this method was successful and that's, in my opinion why that I was confident that it would work and it did work. Yeah. And I've kept in touch with them and year after year after year, I've utilized that opportunity to be a spokesperson for their brand. Someone who's grateful mm-hmm. And somebody that just goes out and does the work. Yeah. And so I

Bradley Roth: 50:06

have a question to kind of backtrack a little bit. Yeah, yeah, yeah. Because when you started, like, I'm just out here having a good time. Yeah, me too. I'm having a great time. But when you started at like 20 years old and you're like, you know, whatever dad, I'm gonna still do this anyways. Right. And you went out and like, what was your end goal at that point? Because. All these like business seminars and stuff weren't really a thing No. At that point, right. Until more

Pat Hilton: 50:30

recently. So I just wanted to be, uh, I wanted to have songs that people knew from MySpace and songs that people knew from YouTube so that I could get on like Warp Tour. Mm-hmm. And like, um, you know, get big on pure volume.com and I mean, dude, we're going way back. Yeah. Reverb nation.com, pure volume.com, myspace.com. Those were the big digital music providers where you could find someone's profile. And there were so many artists that blew up using those tools by uploading their music. Mm-hmm. And I was just trying to get discovered so that I could just play my guitar and get paid. Yeah. And what I didn't realize was a lot of people that got record deals like a Hawthorne Heights, Or a story of the year, or a Red jumpsuit apparatus, or a Breaking Benjamin or a Three Days Grace. I'm just going down the line of like, yep. People that were signed in like 2002 to 2006, Papa Roach, any of those big, you know, alternative bands that I was kind of trying to be like, mm-hmm. Dude, I don't know how much money any of those people ever made. Right. But they do it still because they love to play. Mm-hmm. They love to perform, they love to entertain. I gotta be honest, if Story of the Year from St. Louis never would've gotten a record deal and gotten as big as they got, they were the guys that I looked. And I've performed with them on stage. Now it makes me emotional again. Mm-hmm. Because they've always rooted for me cuz I know'em from back home. Yeah. It's like, dude, if those guys wouldn't have done it and played so hard and done back flips off their amps and kicked so much ass, I don't know that I would've looked at the landscape of success and been like, I can pull this off. But because I kind of like knew people that had done it at the biggest level, I was like, dude, this can totally work. Those guys did it. They live right down the highway. What am I, what, what, what's gonna stop me? Yeah. And so I, if I encourage you guys to find whatever person or band or story or like superhero tale it, it's dorky as it might be. You don't have to tell everybody about it. Find whatever that is for you. And like use that as fuel. Mm-hmm. To become that hero that you see that inspires you. If it's Rocky Balboa, I don't care if it's Elsa and Anna from Frozen, yo, they're dope. They win it. I don't care what it's, um, you know, find what that is for you, that resonates for you and literally become that superhero. Mm. Yeah. You know, I was doing story of the Year super kicks on Grant Cardone stage. I tore my suit pants doing a story of the year fricking super kick with an acoustic guitar. It was legit pro. Do you still have those pants? I think that those pants may have been retired.

Bradley Roth: 53:42

Gotcha. Oh man.

Pat Hilton: 53:45

Yeah. But that's what I would say, man, we, yeah. You guys gotta find that. What is that for you? I don't know. Maybe it's a sales guy. Maybe it's Zig Ziegler. Maybe it's Cardone, maybe it's Gary V. Yeah. Like, just figure out what that is. What, what do you see yourself becoming and like become a mixture of all those things, right? In your life, in your category. Yep.

Bradley Roth: 54:07

Yeah. When I'm, when I think of like, all right, who's my, who's my model of like, in this whole entrepreneurship personal development space, I'm like, who's my model? I'm like, You know, there's not one, any one person that fits. I'm like, you know, maybe I'm like 30% this guy. Right? 10%, that guy. You know? So it's like, it doesn't have to be one example. No. Right. You find a combination and you kind of create your own, like, all right, you know, a little bit, I'd have a little bit of this guy's characteristics, a little bit of that person, and that's what makes me me. Right? Yeah. And it's the, your unique combination of skills, right? Like how many, how many other pe I can't think of anyone else that was like playing in bars like the guitar and is now like an event mc for like these guys. Right? Is there anyone else on Yeah,

Pat Hilton: 54:56

I kind of invent, I kind of invented the position now. I had guidance on like, and I don't know, That Brad literally used the word mc, or that Carlos literally used the word mc. But I remember messaging Jonathan Frost. Mm-hmm. And he was already, like I said, he was like one of the first clients of our agency and he was having this event and I'm like, dude, you gotta let me be like the host. I'll get everybody at a like clap and do chants and like freaking do power moves and all this kind of stuff. Let's do it. I got like all kinds of cool stuff I can do. And he's like, dude, let's just give it a shot. And like that little video, it was not the entertainment aspect of what I did that got me noticed. Mm-hmm. It was the story that I told when I introduced Tim's story that people saw and they were like, whoa, dude, we've never heard you say that before. I'm like, well, yeah, cuz I never said it. Yeah. I was always singing funny songs. Yeah. And so that was where the, the hybrid was created of like the storyteller host. Mc guy was kind of created and I was like, dude, you gotta run with this. Mm-hmm. So, like you said, it's kind of like a combination of that power acoustic guy and that story of the year punk rock. Never give up, you know, kill to win attitude mixed with, you know, business and tactics and strategies and Right. Going viral and creating relationships and all of that kind of stuff that we have to do. Your environment and your network are gonna determine your success. Mm-hmm. I could have been the best, I could have gotten so good at the guitar, but if I was still playing in that corner in 2023, I'd still be making the same amount of money and I'd still be in the same place. I know people that are still playing in those same bars for the same amount of money mm-hmm. That I was playing in 5, 8, 9 years ago doesn't make a bad people. Right. But I was able to realize that if I can shift the environment and pivot my talent, I can get paid a lot of money and I can help a lot of people win. Mm-hmm. And so I went from calling Carlos, like, dude, I need some help with this and blah, blah, blah. And let's, let's see if we can make this work to, Hey dude, what are we gonna put on the, uh, headline for my video this morning? It's Thursday. Mm-hmm. We had 1.2 million on this one. 2.8 million on that one. What, what do we need to do to make'em like that? Right. Conversation has changed.

Bradley Roth: 57:26

Yeah, for sure. And another thing that we've kind of been saying without saying, and that you just touched on, is how your network is, is everything. Right? Because when I think of like, leverage, right? Like we think about leverage as capital is leverage, right? People who have more money to spend, they have, you know, more leverage. People who have a team have more leverage than someone who's working by themself. Yep. Um, having enough following or influence, that's a form of leverage. Like there's, there's all these different forms of leverage and a lot of'em you kind of have to build to, right? Like, You're not just gonna all of a sudden have a bunch of money, you're not all of a sudden gonna have a big team like tho. Those are those things where like we look at people who are successful, who have resources, they have these, but one very important form of leverage that you can start building very early on is relationships. Mm-hmm. Right? Like our relationship with Carlos who we keep mentioning like that is a form of leverage. Right. Relationship capital, like you, you like. Cuz when you build a relationship with someone, now you know, maybe they leverage their resources to help you and it's this big interconnected web of like value exchange. But like when you're starting out and you got nothing, start with the relationships. That's like the quickest, I think most effective form of leverage that you can create when you got

Pat Hilton: 58:46

nothing else. Yeah. And I mean that. Mm-hmm. I didn't. Know what I was doing. I was just Right. Doing stuff. Yeah. But making song videos for Gary V and Grant Cardone and this person and that person and the other person, Sean Whelan. Mm-hmm. Mark Evans. Like all those people today are like, man, it's amazing to see how far you've gone. Yeah. But like I didn't really realize I was giving them something to promote their brand with. Mm-hmm. By using my talent to give them something for free that they could use as an advertisement. Yep. I was just trying to make the connection and that was the skill that I had. So I was literally giving them everything that I possibly could give them. Yeah. Cause I didn't have any money and I didn't have a huge influence at that time. Mm-hmm. And you know, as sure as hell wasn't Captain Wealth man, and so I had to give them something. And I think that so many people are just looking for a break, but they're not willing to give anything. Right. And so they're not willing to earn the trust and the respect and the communication line. Mm-hmm. And that's why they don't get it. Yeah. Got to give something to get something. Mm-hmm. And that's a, that's a hard reality for some people. Man. Man, why am I not getting this? Why am I not getting this result? Why am I not getting the money? Why am I not getting the deals? It's like, well dude, what are you giving? Mm-hmm. Like people are always like, oh man, I've made all this money, but nobody follows me on social media. Well, how many times do you post a week? Nobody post? Well, no wonder nobody follows you, dude. You don't post anything. How would anyone know that you're this expert, billion dollar exit strategist for acquisition companies, and you've worked with this person and that person in Disney and espn if you've never told them. That's a good point. Well, what do we need to do to get started? No, let's, if this works for you, let's try that. And yeah, I mean, I'm kind of pinching myself, but I'm also telling you guys like, dude, just post. Mm-hmm. Get your phone out and be like, Hey, what's up? It's, uh, you know, it's aj I'm looking for real estate deals in New Jersey. We did a wholesale deal last week. It was my first deal. I'm super pumped. I'm getting in the game. If you're a realtor, if you're a flipper, if you are a, um, you know, a sales closer in real estate, I want to get in touch. I wanna build a relationship. You know, let's go. Follow me. Let's get in touch. All you gotta do is ask, man. Hmm. You don't necessarily need a high caliber agency right off the bat. I didn't have one.

Bradley Roth: 1:01:26

Yeah. Content's the same thing as you playing in the bars, right? Like, it is you, you post, you post, you post. Eventually something's gonna probably catch. You gotta get some, get shared by the right person. Yeah. So, so I encourage just taking those

Pat Hilton: 1:01:38

swings to get on social media, start posting, start looking for opportunities, start giving people some love. If you like somebody that you follow, get on there and tell'em they're dope. Mm-hmm. Most people sit in the cheap seats and aren't willing to take any shots, and then they wonder why they're not the all star scorer. Yeah. When in reality, if they would just kick the ball, it would go in the net. Mm-hmm. But they're too busy watching everyone else play the game, that they don't insert themselves into those critical areas that they could be useful. Yep. They're just so scared of what everyone thinks. Dude, I was broke with no following and no money, and I still closed. Gary V and Grant Cardone, the big guys don't care. They just Right. Want real mofos by'em. That's it. Mm-hmm. Yeah. You're real. And you go for it and you're vulnerable. People will bend for you. Yep. Us. But quiet if you're quiet. The, the squeaky, what is it? The squeaky reel gets the grease, dude. Yep. If you're quiet, no one's gonna help you.

Bradley Roth: 1:02:41

Mm-hmm. Yeah. And then another thing, another form of leverage is skills, right? So mm-hmm. Build skills that are relevant or useful to the people that you want to totally connect with. Right? Like Gary V, right? He's got his guy D Rock, who's been with him forever, his video guy. Great guy. He came in, by the way. Yeah, that's what I've heard. He is like, he, he just came in, he is like, Hey dude, like, let me film you. Like I'm gonna, and look at that. Now he's, you know, he's doing pretty well. So, totally

Pat Hilton: 1:03:11

skills full team. When I first met Gary at that book signing, Only had D Rock and the mm-hmm. The thing that sucked the most about that book signing was I remember asking him like, where's D Rock? Because I was like, I'm finally meeting this guy, right? I've got this great conversation we're about to have and there's no camera mate. He's like, dude, he's working. What do you think? Yeah, right. But I got a picture of it. And then years later, uh, last year, I introduced Gary in Puerto Rico as an mc in an event. Introduced him, kicked it with D Rock, and they had a whole team. I'm like, yo D Rock is like the creative, the guy now, now, back in the day, I could, you were too cool. Even see me at the book signing, bro, you were Ben. And so, um, you know, look at how much he's leveled up over the years. Mm-hmm. So it was a really cool conversation to see A lot of these things have come full circle here in the last two years for me of just years and years and years and years of practice and execution that have turned into long-term results and success.

Bradley Roth: 1:04:14

Mm-hmm. I love, I think this has been a great conversation cuz I think so many people who listen, who are in this space are like, man, how do I break through? How do I meet this person, that person, and this has been almost like a masterclass on that, you know, you've kind of gone from not knowing any of these guys to now you've, you know, you, you know, on a first name basis, the majority of these like big names that we're talking about. Right? Right. And then I feel like I'm, like, in the last three to six months, I'm, I'm kind of starting to break through, right? I'm starting to get connected with, and it's, but it's like, it's crazy how fast, like, once you get in, things start connecting like to the next person, to the next person. It's, uh, it's really cool. It's

Pat Hilton: 1:05:00

great, and I think that your event's gonna be cool. We talked about, you know, me potentially being a part of it and you know what I mean? I know Carlos is gonna be there. I know Andy's gonna be there and Yep. You know, you're, you're trying to bring something unique to the table. And like I always say, dude, people will bend for somebody that's willing to do the work. And that, in my opinion, will always be the case. Always. If you're willing to do the work, people will bend for you. And our, uh, our agency, we pride ourselves on customer service and client retention. Hmm. Like we treat our people good 24 hours a day. We got text messages and WhatsApps with all of our clients that can contact us at any time. If there's an issue, we fix it right away. And, you know, there's people on our client list that are. Extremely big names in the space, and they've been with us for a long time because they have talked to other people and they just don't get the same service. Yeah.

Bradley Roth: 1:06:04

That's why like first forum,

Pat Hilton: 1:06:06

you've gotta be, you've gotta be great first form. Who else sends, uh, notes to their clients? The only other company I've seen besides First form that does that is Nutrition Solutions. They're a meal prep company I use. Nice. I've never ever seen another company. Mark Evans does it. Mm-hmm. When he sends people gear. I'll send you a handwritten note, but like, again, those are three people out of millions of transactions that are happening every day in America. Yep. And, and those three people are the only people I can think of that send handwritten notes to their customers and their clients.

Bradley Roth: 1:06:39

Yeah. Like with every order. Yeah.

Pat Hilton: 1:06:42

Yeah. So like, they're great. It's unbelievable. Mm-hmm. So be that, be that one person. Like be that one in a million that Cardone's like, oh yeah, I remember you. When I saw him in the hallway and I was like, uncle geez. And it's Pat Hilton. The first thing he said was, oh yeah, I know who you are. You're the jingle man. The Jing. Oh, yeah, yeah. The guy that sings the jingles. Like, it took me a minute. He took me, who knows who I am. Because that's gonna

Bradley Roth: 1:07:08

funny on one or two ways. You don't even realize like how people refer to you sometimes. Yeah, you don't.

Pat Hilton: 1:07:15

You're the creep from Instagram.

Bradley Roth: 1:07:18

It's funny. You're like, oh, that's how people know me, or that's what people, yeah. It's funny sometimes. Yeah. You're

Pat Hilton: 1:07:22

the jingle, man. Okay, I can go with that, dude. Let's, that works. That works the deal. He's like, yeah, the jingle man on the lunch break. I like it. Let's do it. The jingle, man. Dude, I'll, I'll be the jingle man for you, bro. It's all good. Oh man. But I, yeah. Yeah, people gotta have confidence, dude. People, people love real connections. Mm-hmm. Real energy. Real vulnerability. Uh, these people that are high level, they already got the money and the cars. Yeah. The houses and the, the successful marriage. Mm-hmm. And this and that and the other thing, dude, that stuff, the shiny glimmery stuff does not impress them cuz they already have it. So if you're trying to play that angle, lose it. Yeah. Vulnerability and realness wins.

Bradley Roth: 1:08:06

Yeah. Because the people at that level, chances are they're great judges of character and they've dealt with so many people. Like they, they could see right. Through who's real and who's not. Yeah. So, yeah, dude,

Pat Hilton: 1:08:18

that guy could tell like, you know what I mean? This guy's got tears running down his face. He needs this. Yeah. Yeah. Or this just really be playing for a hundred bucks at 35 years old. Cause he's getting a little emotional here in the hallway. Like, this guy's the real deal. Yeah. I gotta give him the gig.

Bradley Roth: 1:08:35

Mm-hmm. You could just tell like, he's so don't be afraid of that stuff. That's a skill too, is reading people. Right? Like at a certain point you get to understand, like you can see like, man, this, this person's just a genuinely good person and this person just wants something from me. You know what I mean? Yeah. So, yeah, totally. But, uh, totally. Yeah. I feel like we could just go on forever. It's been a good conversation. Good. And I appreciate

Pat Hilton: 1:08:55

the time. I had so much fun. Thank you for having me on, man. It's been great. Uh, man, like I said, man, I'm passionate about I empowering people to go for it. Yeah.

Bradley Roth: 1:09:05

Yeah. So, before we hop off, I gotta ask you one question, and I ask every, every guest this question, and that is, what is your definition of not most people?

Pat Hilton: 1:09:16

Uh, so my definition of not most people, um, you know, I mean, most people settle, you know, most people do the minimum amount of requirement and then they shut the lights out. Most people aren't willing to go the extra mile. Most people don't chase their dreams and chase excellence and chase greatness is, if you wanna be like most people, well then do that list of things that I just said. Yeah. If you want to be not like most people, then you go the extra mile. Mm-hmm. You work on weekends when everyone takes time off. You play three gigs a day, three days in a row on Memorial Day weekend when everyone else is getting drunk at the cabin. You're on the barge singing for a hundred dollars a job three days in a row. Mm-hmm. You know, I mean, you've got to become someone. If you're not most people, then you are someone that is literally the top 0.5% of high performance individuals that is willing to create a skilled in demand valuable. You know, distribution method that is a solution for people at, at high levels of the marketplace. Whether that's, you know, a protein supplement from Red Con One or First Form, or Optimum Nutrition, or whatever brand you like, Jocko, that's great. Uh, um, pick, pick whatever you want. Those brands that sit on the shelves that are the number one rated didn't get number one rated because someone was afraid to pull the trigger. Hmm. Now most people don't have a number one brand, so you gotta think about what are most people doing? Usually it's the bare minimum. And so if you're not, most people, you're willing to do 10 to 20 times more than most people in any category that you wanna be successful in. Yeah. And you have to start today. Yeah. Because the more you put it off, And I've noticed this too. There's all these different projects that we're working on as an agency to help us deliver value and impact people and scale. And it's like, dude, if I don't just do'em, they just get put off. They don't get done this, that, and the other thing. And then once I do'em, boom, they're done fast, easy. So taking action is the other thing most. Mm-hmm. People just wait and wait and wait and wait and wait and wait until there's never a perfect time. So they just don't do it. And they fail you a hundred percent, but not most people. So you might as well write a list down of the things that you wanna do, the things that are gonna make you excellent, the 0.5% and start doing them immediately after you're done listening to shows like this. Mm-hmm. Whatever show you like. Mm-hmm. Yeah. That would be, don't

Bradley Roth: 1:12:14

just. Don't just file this away. Go take action on it

Pat Hilton: 1:12:17

immediately. You, you gotta take action on it. What was the point of sitting through an hour hearing me babble about how it was broke and now you know, we're doing all these big things and I'm getting great speaking fees and we're closing big deals. It's like, dude, that there were 15 years, 16, 17 years where I didn't make any money. Barely at all. Mm-hmm. Most people would've given up. Yeah. But I guess I'm not most people

Bradley Roth: 1:12:42

for sure. You're not. So, man, that was a great answer. I love it. Appreciate it. Especially you said, uh, most people settle when I open this up. I said allergic to mediocrity is the first line in our kind of slogan. And the only way, only way you hit mediocrity is if you settle or you stop. Otherwise you'll never be there. So, great answer. And then real quick, where can

Pat Hilton: 1:13:04

people. Yeah, I mean, you can find me on, you know, Instagram, Facebook, TikTok, YouTube, just type in Pat Hilton. I come up. Um, and you can go to pat hilton.com, you know, there's forms and fill out the email. Our agency's called Acoustic Force Media can go to acoustic force media.com. Check us out, if you like it, fill out the form, we'll get in touch. If it works for you, great. Maybe we work together. But, you know, my goal is to empower people to put themselves out there. Um, you know, you have a message. It's powerful. You deserve to be heard, but you gotta be willing to work for it. Mm-hmm. Yep. You know, because if you're investing in yourself and you're putting yourself out there, people are gonna invest in you. It's, it's a two-way street. So. Yep.

Bradley Roth: 1:13:49

Go both ways. A percent. Definitely. Well man, thank you so much. This has been a appreciate man, a lot of fun. I'm sure the first of many conversations and collaborations and, uh, Yeah, guys, go check out Pat and everything he's got going on. Maybe you'll see him at one of these events real soon that you're at up on stage. And that's it guys. Thank you for tuning in today. Again, if you got a lot out of this episode, please share it with a friend, leave us a review. All that's greatly appreciated, and we'll see you in the next one. And always remember, don't be most people.